European Tourism Association

The trade association for better tourism in Europe

ETOA is a member–driven community of over 1,100 organisations, from global brands to independent small businesses, DMOs, industry partners and technical specialists. Supported by our supplier members and partners, we work on behalf of tour operators, wholesalers, destination management companies and agents to enable a sustainable business environment in which European tourism can thrive and grow.

We design and deliver online and face-to-face events for members and partners, driven by our sophisticated appointment matching system. We lobby on behalf of our members and participate in public-private projects at EU, national and local levels, capitalising on our wide network among origin and destination markets.

Members of the public are welcome to browse the open areas of www.etoa.org. The contents of the website have been drawn from a number of sources and so its accuracy is not guaranteed.

Please be aware that ETOA is an Association whose primary purpose is to campaign for a better regulatory environment. It also provides an information and contact network between its members. ETOA is not a bonding Association. In no way does membership of the Association imply that a member is solvent, or that the services they supply are of a particular standard. Consumers seeking these reassurances should look elsewhere.

Collaborate
with ETOA

Find out how to get involved with ETOA. Expand your network and make your voice heard.

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Networking
Opportunities

Discover our range of commercial and social networking events online and in person.

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Operating in
Europe

Up-to-date information about operational and regulatory changes impacting your business.

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Insight, Research and Webinars

Discover up-to-date research, webinar recordings, actionable insights and opinion pieces on relevant topics.

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Success Stories: How ETOA Supports Businesses
How can joining the ETOA Community benefit you?
Discover how being part of the ETOA community has helped global travel buyers and European suppliers grow their networks, secure new business, and navigate industry challenges. Through connections, insights, and opportunities, our members share how ETOA has made a real difference in their success.
Maximising visibility for Destinations and Partners
ETOA’s B2B events play a crucial role in marketing and sales, providing destinations and partners with unparalleled opportunities to showcase their offerings, connect with key industry players, and drive business growth.

ETOA is dedicated to creating opportunities for its members to grow and thrive by providing access to an extensive membership network, high-value B2B events, influential lobbying efforts, and insightful data and research. With over 35 years of experience, ETOA has been a trusted partner in supporting its members and driving positive change in the tourism industry.