ETOA B2B events offer unparalleled networking and contracting opportunities for tourism professionals organising and selling European product in markets around the world. Our workshop events are offered online and face-to-face, driven by our powerful appointment matching system, helping buyers and sellers meet the right people.
ETOA also delivers an extensive range of webinars from informal drop-ins and fact-finding sessions, to expert panels discussing destination recovery and origin market insights. You can find upcoming webinars in below menu or view previous webinar recordings here.
Stay informed about the latest updates on our events
Upcoming B2B Event dates
| Event | Dates, Location | Format |
| SHOP – Shoulder & Off-Peak | 12 June 2026, London | In-Person |
| Showcase Outbound Japan | September 2026, Japan/online | Hybrid |
| Global European Marketplace 2026 | 2 November 2026, London | In-Person |
| Britain & Ireland Marketplace 2027 | 22 January 2027, London | In-Person |
All events
ETOA Member Meeting | Middle East situation - Session 1
We surveyed operator members to assess the current impact of the crisis in the Gulf and understand business response and concerns.
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ETOA Member Meeting | Middle East situation - Session 2
We surveyed operator members to assess the current impact of the crisis in the Gulf and understand business response and concerns.
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ETOA Social | Madrid
Please join us for an informal networking social reception in Madrid, an opportunity to meet industry colleagues in a relaxed atmosphere.
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Showcase: Outbound China 2026
Including CEM - A month-long initiative dedicated to strengthening ties between European tourism and the important Chinese travel market.
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ETOA Social | London June 2026
Please join us for an informal networking social reception in London, an opportunity to meet industry colleagues in a relaxed atmosphere.
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SHOP - Shoulder & Off-Peak 2026
ETOA’s new B2B event SHOP will focus on Shoulder and Off-Peak demand. This will appeal to any destination or supplier that seeks business…
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ETOA Social | Vienna June 2026
Please join us for an informal networking social reception in Vienna, organised in collaboration with Austrian Leading Sights
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China Origin Market Interest Group | June 2026
Join our June session of our member-only China Interest Group to connect, share ideas, and learn about the Chinese outbound travel market.
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India Origin Market Interest Group | July 2026
Join our July session of our member-only India Interest Group to connect, share ideas, and learn about the Indian outbound travel market.
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China Origin Market Interest Group | August 2026
Join our August session of our member-only China Interest Group to connect, share ideas, and learn about the Chinese outbound travel market.
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North America Origin Market Interest Group | August 2026
Join the August session of our member-only North America Interest Group – an exclusive opportunity for members to connect, share ideas,…
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ETOA New Member Welcome Session | September 2026
Meet the ETOA team, hear from long-standing members and meet other new members. We will explore how to make the most of your membership.
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Showcase: Outbound Japan 2026
A month-long initiative dedicated to strengthening ties between European tourism and the fast-growing Japanese travel market.
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Japan Origin Market Interest Group | October 2026
Join the October session of our NEW member-only Japan Interest Group – an exclusive opportunity for members to connect, share ideas, and…
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India Origin Market Interest Group | October 2026
Join our October session of our member-only India Interest Group to connect, share ideas, and learn about the Indian outbound travel market.
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The Global European Marketplace 2026
The Global European Marketplace is ETOA's influential annual travel trade event connecting over 800 industry professionals.
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China Origin Market Interest Group | November 2026
Join our November session of our member-only China Interest Group to connect, share ideas, and learn about the Chinese outbound travel…
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North America Origin Market Interest Group | December 2026
Join the December session of our member-only North America Interest Group – an exclusive opportunity for members to connect, share ideas,…
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Britain & Ireland Marketplace 2027
Join the Britain & Ireland Marketplace 2027 in London for key networking opportunities and connect with 200+ international buyers.
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Pictures from latest events
