Meet the team

Tom has been CEO of ETOA for twenty years. Tom ensures ETOA’s financial viability and oversees the strategic development of all ETOA projects and practices. This includes keeping ETOA at the forefront of travel industry matters and reporting back to the membership on developments at a European level.

Tim manages ETOA’s lobbying activities at EU, national and local levels, ensuring its non-commercial activity, from expert seminars to market research, matches member needs and policy priorities. He heads ETOA’s office in Brussels, liaising closely with industry partners, working groups and country representatives in destination.

Sean is responsible for all of ETOAs commercial activity. He also oversees the internal finance function and is directly responsible for membership growth and retention.

Rachel has two roles: Firstly to drive business improvement through system development that measurably improves the ability of our team to focus on frontline delivery. Secondly, to lead ETOA’s research and insight programme, by leveraging industry and partner analytics to support member benefits, lobbying, media messaging and ETOA’s vision of Better Tourism in Europe.

Arran is responsible for the delivery of ETOA’s commercial activities – across membership, events and white label services. He also coordinates ETOA’s role in European-level project work.

Jay leads ETOA’s Buyer Network and oversees the association’s support and activities for Central Europe. His role is to increase ETOA’s visibility in long haul source markets including the key origin market North America. 

Róisín leads ETOA’s sales in the UK and Ireland and the management of the association’s partnership development.  Her role is to growth and nurture the network in the UK and Ireland, and to pursue new commercial and strategic opportunities with industry partners. 

Paul is responsible for the smooth running of our IT and office systems and infrastructure. He is the main point of contact for all non-Salesforce external system and communication providers, and takes responsibility for the cybersecurity of the organisation.

Adele is responsible for payables and receivables ledger, cost and revenue analysis, management accounts, bank reconciliation and file of year end accounts.

Elisa’s role has the purpose to increase ETOA’s international visibility and representation, specifically targeting the Asia-Pacific markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership that is reflective of the industry, supplying information & intelligence and running great events.

Simon manages ETOA’s activity and resources in response to policy and regulation affecting tourism, from local taxes and destination access to driving regulations and cross-border services, working closely with institutional stakeholders at European and national levels, and ETOA’s members and partners.

Nadia assists the Marketing team with all aspects of the delivery of the marketing strategy. Her role includes preparing and distributing email communications, media monitoring, event website maintenance and setting up CRM campaigns.

Alessia manages ETOA’s activity in support of tourism operations in Europe, liaising with public and private sector stakeholders in destination and operators in all markets, developing and maintaining related online resources, and coordinating ETOA’s operational and destination-focused working groups.

Kathryn supports the Communications team in all areas of the business. She plays an important role in making sure email communication, and social media posts are created and sent in a timely manner. Kathryn also updates and improves the organisation’s website and external profile when required.

Supporting the operational success of ETOA’s events to ensure delegate satisfaction, innovation and value for money.

Abigail is the data and member service champion of the organisation. She is the primary point of contact for the day-to-day running of the CRM, and generates commercial metrics, dashboards and internal operating procedures.

Megha is the first point of contact for general enquires and assistance requests from our members and prospects. She acts upon these enquires, usually within the Salesforce environment, so that members feel we have provided a good service in this area. Megha makes sure member data is up-to-date, accurate and complete in our system.

Beth works with our members and partners to enhance ETOA’s knowledge and action on sustainability, including our Climate Action Plan: measuring and reporting ETOA’s carbon footprint, developing resources for members to support transition to more sustainable practice, and tracking progress across our community.

Supporting the technical and commercial success of ETOA events, leading on the meeting matching for B2B workshops.

Isata supports ETOA members with general queries and ensures the production and dispatch of Tour Guide ID cards. She is also responsible for the smooth running of ETOA’s office.

Naz’s role is to support ETOA members with general membership and payment queries. Her role in the Member Engagement Team is to ensure all of our members receive support so that they can maximise their membership benefits and value.

Danja is in charge of increasing ETOA’s visibility and representation in the Italian market, as well as supporting the organization’s efforts in its four main areas: policy, membership sales, marketing & PR, and events.

Jorge is in charge of increasing ETOA’s visibility and representation in the Spanish and Portuguese market, as well as supporting the organization’s efforts in its four main areas: policy, membership sales, marketing & PR, and events.

David is our resident tourism statistician. He contributes to our Insight Hub, statistics webinars and member surveys.