Branding and promotional opportunities

Branding and promotional opportunities

Get noticed, build prestige and give your brand maximum visibility in the travel trade industry through our promotional opportunities and exclusive sponsorship programmes.

Working with ETOA to boost your brand means you can reach and connect with our entire network or a specific segment of your choice. Exposure via our channels can help you reach a variety of new connections:

Newsletters and direct email campaigns reach up to 16,000+ tourism professionals
Social media reach of 30,000 connections
In-person events attract up to 800 decision makers from the travel trade
Online events target specific source markets and/or supplier categories and destinations
Our qualified member community consists of 1,100+ companies, 6,000+ tourism professionals including over 1,400+ senior decision makers including CEOs, directors and business leaders
Our global network is made up of tourism professionals from more than 63 countries.

We have a range of opportunities available at our in-person and online events as well as through other communication channels such as email, social media and webinars. You can either pick from our variety of opportunities via the below links or we can work with you on a package that will work to cover your needs and suit your budget. Contact us for more information.

Website and Social media

Website advertisement

Member-exclusive

Maximise your online presence with our website banner ad. Reach thousands of potential customers every day. Increase brand visibility, drive traffic, and boost conversions. Choose the perfect spot for your banner: on our homepage, events page or member search.
Advertising banner 3,000 x 900 px with click-through link of your choice and option to sponsor a banner on one or three pages:

Banner on one page for one month: €400 / £350 + VAT
Banner on three most visited pages for one month: €800 / £700 + VAT

Social media advert

Member-exclusive

Captivate ETOA’s social media audience, drive engagement and increase your brand awareness with a dedicated post.

LinkedIn: 25,000+ followers
X: 8,200 followers.

€200/£170 + VAT per post

Email and newsletters

ETOA’s database consists of over 16,000 tourism professionals. Our quarterly newsletter is distributed to the entire database. If you are interested in targeting specific segments of our database, our detailed CRM system allows us to segment our database into company categories, countries, interests and seniority.

Newsletter advertisement

Member-exclusive

Boost your brand and reach 24,000+ tourism professionals via our monthly ETOA news e-newsletter. Limited availability for each newsletter, ensuring your brand gets noticed. The banner advert includes a trackable link to your website and up to 50 words. Average open rate of over 23%.

€500/£430 + VAT per advertisement

Standalone email campaigns

Member-exclusive

Reach our database by direct email campaigns. We work with you to reach your specific target segment. You can use this opportunity to send out invitations*, promote new offerings and to boost your brand. To ensure exclusivity we only allow a limited number of direct email campaigns per month.

NEW CAMPAIGN PRICE: €1700/£1500 + VAT

*at our discretion

Email footer branding

Member-exclusive

The ETOA team uses your logo/banner exclusively on our email footer for an entire month in all direct email correspondence. On average on a monthly basis, across the ETOA team, we send more than 6500 emails.

€3,000/£2,750 + VAT for 1 month

New Member Marketing package

Member-exclusive – new members only

In addition to your B2B marketing introductory campaign included in your joining fee, this enhanced package will promote your brand further. The feature will include 100 words and an image of your choice plus click-through links to your website and ETOA member profile. It will be added in the newsletter New Member Alert seen by over 16,000 industry professionals (open rates over 25%) and on the ‘New Members’ page for one month.

€350/£300 + VAT

Webinars

With over 8000 registrations in 2022 and over 4700 so far in 2023, our webinars are popular amongst tourism professionals throughout the world. Topics include source market demand, insight sessions, destination management, product development and other specific topics relevant to the industry. Our archive of webinars can be found here. Upcoming webinars here.

ETOA Webinar sponsor

Expose your brand name via our popular webinars. Sponsoring webinars include:

Click-through logo on webinar invitations (reaching up to 15,000), 1-2 emails per webinar
Click-through logo on webinar registration page
Logo and tag on Social media campaign(s)
30 seconds video clip at the start, middle and end of the webinar
Webinar listed on ETOA’s YouTube channel and Insight Hub

From €500 /£450 + VAT per webinar

Your own dedicated webinar

Let ETOA host and market your webinar of up to 60 minutes. We will invite your target group from our database via email invitation and social media. You will receive all registrants’ details and we will list the webinar on our website and YouTube channel.

From €3.000/£2,650 + VAT

B2B Events

Our promotional opportunities at events are listed below. You can pick and choose from the variety of individual opportunities available per event.

If you are interested in more visibility at our events, our event sponsorship packages might be of interest to you. They are built around an ETOA event of your choice and provide great savings and include a mix of promotional options. Contact Roisin Donnelly for more information about the packages.