ETOA Members in numbers

ETOA represents a community of over 1,100 organisations, from global brands to independent small businesses, DMOs, industry partners and technical specialists. The membership includes tour and online operators, intermediaries and wholesalers, European tourist boards, hotels, attractions, technology companies and other tourism and business service providers.

On this page you can see who our members are, where they are based, what they specialise in, and which source markets they represent.

There is a variety of ways you can get in front of our members. Find out more via the below options, contact us to explore your options or discover what membership can do for you if you are currently not a member.

Our nearly 400 buyer members represent a wide variety of business models and source markets. What they all have in common is that they bring visitors to European destinations.

Follow the below link to see a list of all our buyer members, including their contact details (for members only). You will also be able to see which companies have a particular visitor source market when using our member search function.

Our buyer members represent 65 long-haul and European source markets. Below chart shows the main source markets our buyer membership represents.

Our buyer membership is diverse and represents a wide range of product types and specilisations. Almost half of our buyers work B2C, a third specialise in FIT and a quarter of our buyer members focus on MICE, student travel and/or luxury tourism.

Group travel has always been a core business model for our buyers. But group travel is changing rapidly. While 44% work with groups over 25 pax, there is a rise in smaller groups: 25% of our buyers do groups of 15-25 pax and 20% work with groups under 15.

ETOA’s supplier membership consists of 700 tourism providers, destinations, tech companies and consultancies providing solutions for the tourism industry. Below is a breakdown of business types and geographical spread.

If you would like to know more about our work with destinations (NTOs and DMOs), including their geographical spread, please read more here.

A list of companies in each category / country can be found via our Member Search by using the filter functions. Members can log in and view contact details.