ETOA & Arival Webinar | Attraction Ticketing: The Future of Access to Europe’s Top Sites
Attraction ticketing remains one of the most persistent challenges for tour operators, OTAs, and other resellers. The multiple challenges of overtourism, inefficient technology and distribution fragmentation create barriers to growth, improved customer satisfaction and more efficient ticket access. As demand continues to grow, so too will the challenges.
In this joint webinar from Arival and ETOA (European Tourism Association), we dive into the state of attraction ticketing and distribution in Europe’s vibrant tourism sector. Join Douglas Quinby, CEO and Co-founder of Arival, alongside Viktoria Lacroix, Senior VP Destinations & Partnerships (EMEA & Asia), Go City, Ann Wilson, Head of Sales, Historic Royal Palaces, and Tim Fairhurst, General Director, ETOA to explore how technology, collaboration, and innovation are addressing this pressing challenge.
Topics Covered:
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The Barriers to Access: Why securing attraction tickets remains difficult for operators and resellers, and actionable solutions to overcome these hurdles.
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The Role of Technology: A look at the digital tools and platforms transforming attraction ticketing and streamlining distribution.
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Future Opportunities: Key trends driving change in the collaboration between attractions, operators, and resellers.
Whether you’re a visitor attraction, tour operator, DMC, OTA, or reseller, this webinar will provide actionable strategies to navigate the complexities of attraction ticketing and grow your business in 2025 and beyond.
Panellists
- Douglas Quinby – Co-Founder and CEO, Arival
- Viktoria Lacroix – Senior VP – Destinations & Partnerships, Go City
- Ann Wilson – Head of Sales, Historic Royal Palaces
- Tim Fairhurst – Director General, ETOA
- The webinar will be moderated by Douglas Quinby and Tim Fairhurst
Presentation