ETOA webinar | AI and the Future of Travel

In this hands-on session, Joshua Ryan-Saha, Director of Tourism-Tech at the University of Edinburgh’s Future Institute, will explore AI applications in tourism, travel and hospitality.

The session will cover:

• Current and potential AI uses in the tourism industry.
• Guidance on responsible and ethical AI implementation.
• Balancing innovation and customer trust.
• Delegates can participate and ask questions about AI implementation.

The Edinburgh Futures Institute addresses complex global challenges through participatory, future-facing approaches. It fosters radical collaborations across disciplines, recognising that innovation and impact stem from bringing diverse knowledge and perspectives together. The Institute focuses on ethical technology development for global sustainability, equality, and human flourishing.

Panellists:

• Joshua Ryan-Saha, Director of Tourism-Tech at the University of Edinburgh’s Future Institute
• Moderated by Rachel Read, ETOA’s Director of Insight & Business Improvement

A copy of Joshua’s presentation: AI and the Future of Travel