ETOA Webinar | Crack the Luxury Tourism Code

Who are the top-spending luxury travellers in Europe in 2025, what are they spending on, and how can your business attract them?

Understanding the behaviour and expectations of high-net-worth travellers is crucial for European luxury tourism businesses looking to thrive in 2025. This webinar will provide data-driven insights and practical strategies to help boutique hotels, luxury tour operators, high-end retailers, and premium tourism service providers position themselves for success.

Key Topics:

• Who are the top spenders in European luxury tourism in 2025? Key traveller demographics, spending patterns, and emerging trends.
• What are they spending on? Understanding the demand for exclusive experiences, retail, and hospitality.
• How to set up your business for long-term success in an evolving luxury tourism landscape.

Panel Discussion:
Challenges, myths, and best practices for 2025 – featuring expert insights from:

• Angelika Burgmann – Luxury Marketing Expert for High-Quality Tourism Businesses
• Rossella Pfundt – China Market Expert, Owner & Founder of Success with Tourists from China & Host of Crack the China Code Podcast
• This webinar was moderated by Jay Munro-Michell, Head of Buyer Network & Senior Manager Central Europe, ETOA.