ETOA’s Pulse Check asks one question each time. It’s a rapid and straightforward way to highlight our members’ voices and opinions.

November 2024
This time we asked our members what you want to see more of when it comes to our marketing and communications. What do you find useful and how can we ensure that we’re giving you more of what you want and need to best serve your business?

First, we asked what members found most useful about what you already receive from us. Our monthly newsletter and webinar notifications scored highly. It is clear from this that you like to receive regular updates and information along with event registration emails and policy updates – so it’s good to know that our collective expertise is of interest.

When it comes to what you want to see more of, almost 50% of responders want to see more on trends, insights, and interviews with opinion leaders. We are busy planning on making this an even more prevalent feature in our communications plan for 2025, along with building on the panoply of topic led webinars that allow our membership to get involved and find out more about the topics that directly impact them on a day to day basis.

We are always keen to hear from you when it comes to your thoughts and ideas – so if you’d like to propose anything when it comes to how or what you’d like to hear from us, then do get in touch.