ETOA Branding and promotional opportunities

Branding & promotional
opportunities

Get noticed, build prestige and grow your brand

Get noticed in the travel trade industry with our exclusive sponsorship and promotional opportunities. Whether you’re looking for broad exposure or targeted connections, we’ll get you in front of the right audiences. With a range of opportunities – from presence at our in-person and online events to a range of communications options via email, social media and webinars, we’ll help you to get noticed.

Download our media pack for more details or contact us for help with a bespoke promotional package that works for your brand and budget. Contact us for more information.

Download ETOA Media Pack

Digital Advertising

Website Banner Ads

Member-exclusive

Increase brand visibility, drive traffic, and boost conversions. Choose the perfect spot for your banner: on our homepage, events page or member search. Advertising banner 3,000 x 900 px with click-through link of your choice and option to sponsor a banner on one or three pages.

Social media ads

Member-exclusive

Captivate ETOA’s social media audience, drive engagement and increase your brand awareness with a dedicated post.

LinkedIn: 26,000+ followers
X: 8,600 followers.

Email Marketing

ETOA’s database consists of over 27,000 tourism professionals. Our monthly newsletter is distributed to the entire database. If you are interested in targeting specific segments of our database, our detailed CRM system allows us to segment our database into company categories, countries, interests and seniority.

Newsletter ads

Member-exclusive

Boost your brand and reach 27,000+ tourism professionals via our monthly newsletter. Limited availability for each newsletter, ensuring your brand gets noticed. The banner advert includes a trackable link to your website and up to 50 words. Average open rate of over 23%.

Standalone email campaigns

Member-exclusive

You can use this opportunity to send out invitations*, promote new offerings and to boost your brand. We work with you to reach your specific target segment. To ensure exclusivity we only allow a limited number of direct email campaigns per month.

*at our discretion

Email footer branding

Member-exclusive

The ETOA team uses your logo/banner exclusively on our email footer for an entire month in all direct email correspondence. On average on a monthly basis, across the ETOA team, we send more than 6,500 emails.

New Member Marketing package

Member-exclusive – new members only

In addition to your B2B marketing introductory campaign included in your membership, this enhanced package will promote your brand further. The feature will include 100 words and an image of your choice plus click-through links to your website and ETOA member profile. It will be added in the newsletter New Member Alert seen by over 18,000 industry professionals (open rates over 25%) and on the ‘New Members’ page for one month.

Webinars

Our webinars are popular amongst tourism professionals throughout the world. Topics include source market demand, insight sessions, destination management, product development and other specific topics relevant to the industry. Our archive of webinars can be found here. Upcoming webinars here.

ETOA Webinar sponsor

Expose your brand name via our popular webinars. Sponsoring webinars include:

Click-through logo on webinar invitations (reaching up to 25,000), 1-2 emails per webinar
Click-through logo on webinar registration page
Logo and tag on Social media campaign(s)
30 seconds video clip at the start, middle and end of the webinar
Webinar listed on ETOA’s YouTube channel and Insight Hub

Your own dedicated webinar

Let ETOA host and market your webinar of up to 60 minutes. We will invite your target group from our database via email invitation and social media. You will receive all registrants’ details and we will list the webinar on our website and YouTube channel.

B2B Events

Our promotional opportunities at events are listed below. You can pick and choose from the variety of individual opportunities available per event.

If you are interested in more visibility at our events, our event sponsorship packages might be of interest to you. They are built around an ETOA event of your choice and provide great savings and include a mix of promotional options. Contact Roisin Donnelly for more information about the packages.