Working groups provide opportunity for ETOA’s members and partners to cooperate on issues to do with the business environment for tourism in Europe. They are topic or destination focused. Activities can range from in-person meetings to ad hoc consultation and information sharing. Their composition is not fixed and expressions of interest are welcome. We try to ensure access to insight from various business models and origin markets, and specialist expertise where applicable.

Current activity and priorities

This group has been set up as a response to the ongoing challenges regarding B2B ticket availability and related process as emerged from the meetings of our Group Tourism Working Group.

Its purpose is based on ETOA’s members interests:

• Support ETOA’s members to solve problems and create opportunity
• ‘Bookability’ and manageable, fair T&Cs with sufficient quota for travel trade
• Confidence of supply prior to inclusion in packaged product
• More scope for multi-year agreements to optimise budgeting and marketing
• Managing client expectations (B2B and B2C) and service recovery options
• Product diversification and support for value-adding
• Improve travel trade literacy among destinations and attractions
• Encourage and support digitalisation across the sector

Latest meeting: September 2024

ETOA recent survey confirms availability and process issues across Europe, especially in state or church-run attractions, with initial results indicating that Italy is the most challenging business environment in this respect.

Given increasing challenges related to distribution for major attractions, and the need to bring more product into the digital marketplace through good practice to promote diversification and development, this Working Group was formed to address the situation about Attractions and Ticketing and met for the first time on 5th September 2024. The group’s current focus – beyond bilateral engagement with key attractions – is to develop resources to analyse the problems, suggest solutions, and explain the benefits that good practice would bring.

Companies represented at recent meetings