ETOA Rome
Working Group

Working groups provide opportunity for ETOA’s members and partners to cooperate on issues to do with the business environment for tourism in Europe. They are topic or destination focused. Activities can range from in-person meetings to ad hoc consultation and information sharing.

Their composition is not fixed and expressions of interest are welcome. We try to ensure access to insight from various business models and origin markets, and specialist expertise where applicable. For destination-focused groups, representatives from members’ local offices are especially valuable.

With access to cultural sites a key concern, the group focused on booking system changes and new regulations across Italy. Latest discussions covered the Musei Italiani platform, access to sites , ZTL costs and restrictions and the impact of Jubilee 2025 on demand and operations.

Key challenges include overtourism, accessibility, and fragmented policy-making, highlighting the need for stronger coordination with institutions.

Topics generally discussed in the Rome working group:

• Coach Access and parking
• Group restrictions
• Attractions and ticketing
• Accommodation

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Colosseum

Our current dialogue with Parco Archeologico was supported by group work contributing to a presentation explaining different business models within ETOA’s buyer network. For more information see the Attractions and Ticketing page.

On 19th February 2025 ETOA and local members held an online meeting to discuss key industry challenges in Italy, including booking system changes, rising ZTL costs, and accessibility concerns. The discussion covered the broader impact of overtourism, the need for structured alternative plans, and the importance of stronger communication with institutions.

On 26th September 2024 ETOA and local members had an online meeting to discuss what went well in 2024, what could be improved and key issues and impact on delivery for 2025. Main topics concerned Rome Access in 2025 for the Jubilee and the current situation with main attractions.