Spain
& Portugal
Working Group

Working groups provide opportunity for ETOA’s members and partners to cooperate on issues to do with the business environment for tourism in Europe. They are topic or destination focused. Activities can range from in-person meetings to ad hoc consultation and information sharing. Their composition is not fixed and expressions of interest are welcome. We try to ensure access to insight from various business models and origin markets, and specialist expertise where applicable.

With the new challenges tourism is facing, it is vital for public and private stakeholders to discuss possibilities and good practice that will lead the sector in the next years towards better management and governance, as well as product development and diversification from all markets.

On 11th March 2025 ETOA and local representatives of Spain and Portugal DMOs discussed tourism challenges and opportunities, including infrastructure development and visitor dispersal. Key topics included balancing cultural tourism with commercial growth and promoting year-round travel. Successful initiatives, such as seasonal campaigns and new tourism products, were shared.

On 5th September 2024 ETOA and representatives of Spain & Portugal Destination Management Organisations – regional and local – met for a Working Group aiming at exploring joint interests of destinations and the travel trade, practical ways of maximizing mutual benefit and addressing adverse impact from the visitor economy, and how ETOA’s events and activities can support creative collaboration and long-term goals.