Insight Hub

Month: July 2024

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July 11, 2024

Data Appeal Report: Post-Summer 2024 Tourism Trends and Forecasts for France, Greece, Italy and Spain

An exploration by our partners at Data Appeal of which markets Mediterranean destinations might look to attract after the peak summer season, with a suggestion that although demand will taper off leading to lower rates, the overall tendency for a prolongation of the peak summer season looks set to be an ongoing trend.
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July 11, 2024

McKinsey & Company : The state of tourism and hospitality in 2024

This fascinating report covers a great deal of ground, exploring both the latest trends in origin and destination markets, traveller behaviours, the rapidly expanding luxury tourism market and the challenge of overcrowding faced by destinations as demand continues to increase.
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July 11, 2024

ETC Monitoring sentiment for domestic and intra-European travel Wave 19

The nineteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during May and early June this wave finds that three out of four Europeans are planning to travel between June and November this year.
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July 11, 2024

Mabrian White Paper: A Roadmap to Move Destinations Away From Overtourism

Report from our partners at Mabrian that covers different dimensions of capacity management and sustainable travel, highlighting the importance of strong data to help unpick what destinations can do to help potential visitors to make decisions that will benefit local communities as well as the wider environment, with the report using a range of case studies to illustrate some of the concepts discussed.
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July 11, 2024

Mabrian Report: The rise of Bosnia Herzegovina Travel: Trends and Destination Opportunities to Watch Out For

A deep dive from our partners at Mabrian into data describing the current state of tourism in the Southeast Mediterranean region, including a look at connectivity with key origin markets, why visitors opt to spend time in the region and key challenges and opportunities.
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July 11, 2024

ETC Long haul travel sentiment barometer 2/2024

Latest wave of research from our partners at ETC. Cost and safety concerns remain key barriers to potential long-haul visitors, while culture and heritage remain the key motivators for a visit.
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July 4, 2024

ETOA Webinar | How does Adventure travel fit into Europe?

For many, Europe is an adventure paradise and is still one of the most popular regions in the world to discover exciting activities, landscapes and attractions.
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