Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
July 11, 2024
Data Appeal Report: Post-Summer 2024 Tourism Trends and Forecasts for France, Greece, Italy and Spain
An exploration by our partners at Data Appeal of which markets Mediterranean destinations might look to attract after the peak summer season, with a suggestion that although demand will taper off leading to lower rates, the overall tendency for a prolongation of the peak summer season looks set to be an ongoing trend.
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July 11, 2024
McKinsey & Company : The state of tourism and hospitality in 2024
This fascinating report covers a great deal of ground, exploring both the latest trends in origin and destination markets, traveller behaviours, the rapidly expanding luxury tourism market and the challenge of overcrowding faced by destinations as demand continues to increase.
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July 11, 2024
ETC Monitoring sentiment for domestic and intra-European travel Wave 19
The nineteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during May and early June this wave finds that three out of four Europeans are planning to travel between June and November this year.
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July 11, 2024
Mabrian White Paper: A Roadmap to Move Destinations Away From Overtourism
Report from our partners at Mabrian that covers different dimensions of capacity management and sustainable travel, highlighting the importance of strong data to help unpick what destinations can do to help potential visitors to make decisions that will benefit local communities as well as the wider environment, with the report using a range of case studies to illustrate some of the concepts discussed.
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July 11, 2024
Mabrian Report: The rise of Bosnia Herzegovina Travel: Trends and Destination Opportunities to Watch Out For
A deep dive from our partners at Mabrian into data describing the current state of tourism in the Southeast Mediterranean region, including a look at connectivity with key origin markets, why visitors opt to spend time in the region and key challenges and opportunities.
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July 11, 2024
ETC Long haul travel sentiment barometer 2/2024
Latest wave of research from our partners at ETC. Cost and safety concerns remain key barriers to potential long-haul visitors, while culture and heritage remain the key motivators for a visit.
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July 4, 2024
ETOA Webinar | How does Adventure travel fit into Europe?
For many, Europe is an adventure paradise and is still one of the most popular regions in the world to discover exciting activities, landscapes and attractions.
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June 26, 2024
ForwardKeys Webinar | What’s on the cards for European tourism this summer?
What is summer 2024 looking like for tourism to Europe? Where are visitors coming from, and where are they going?
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June 17, 2024
World Economic Forum Travel & Tourism Development Index May 2024
The latest iteration of the WEF Travel & Tourism Development Index (the successor of its Competitiveness Index) shines a light on a raft of measures that help to describe the performance of nations around the world when it comes to factors and policies that enable the sustainable and resilient development of Travel & Tourism.
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June 17, 2024
UN Tourism Barometer May 2024
The latest UN Tourism analysis indicates that in the first quarter of 2024 the number of international overnight trips reached 97% of its pre-pandemic level, while focussing solely on Europe arrivals were in fact fractionally up on the same period of 2019.
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June 14, 2024
Pulse Check: Climate Action Plans June 2024
ETOA Pulse Check: Our members' opinion on the necessity of a climate action plan for commercial success and organisational credibility.
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June 13, 2024
TerraVerde on Risks and Solutions for Climate Change in Tourism
Article from ETOA Climate Action Partner, TerraVerde on the impacts of climate change, and the strategies travel providers can employ to mitigate risks.
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June 13, 2024
TerraVerde on Green Claims Code and Greenwashing
Article from ETOA Climate Action Partner, TerraVerde on green claims and greenwashing.
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June 13, 2024
Lighthouse Industry Blog
A selection of articles and opinion pieces on hotel and short-term rentals from our data partners at Lighthouse.
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June 13, 2024
Data Appeal on the impact of Brussels Pride on destination tourism
Following Brussels Pride 2024, Data Appeal have written a report on Belgium’s perceived level of inclusivity using their LGBTQ+ Index.
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