Insight Hub

Month: October 2026

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October 21, 2026

ETOA Member Meeting | October 2026

Hosted by ETOA President Adele Youngs and CEO Tom Jenkins, the meeting brings members together to reflect on the year, look at the business environment for tourism in Europe and share ETOA’s priorities and plans for 2027 and beyond.
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October 16, 2026

ETOA Webinar | One Island, Many Stories: What Makes Ireland Competitive?

Bringing together leaders from across the tourism ecosystem, this webinar will examine how organised tourism can help destinations address key challenges.
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October 16, 2026

ETOA Webinar | India Outbound to Europe: Market Trends, Trade Priorities and What Comes Next

India continues to be one of the most closely watched outbound travel markets for Europe, with rising demand, evolving traveller expectations and growing interest across both established and emerging segments.
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October 15, 2026

Data Appeal: The New Climate Reality in the Mediterranean

Based on a range of sources this report concludes that perceptions of a destination can be negatively impacted by heatwaves, but that often these shifts in how people feel about a place are short-lived, while to an extent travellers are accepting a “new normal” when it comes to the climate in parts of the Mediterranean.
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October 15, 2026

UN Tourism Barometer September 2026

The second Barometer to be published after the outbreak of conflict in the Middle East finds that despite a decidedly challenging environment international tourism grew by 0.4% in the first half of 2026.
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October 15, 2026

ETC Long haul travel sentiment barometer 3/2026

Travel intentions have weakened compared with a year ago with costs remaining the single largest barrier. Most who are planning a trip to Europe will be visiting multiple countries, while first-time visitors are more inclined than repeat visitors to purchase their trip as a full package.
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October 8, 2026

ETOA & NTC Webinar | The Nordic Tourism Dilemma – The impact of climate change on tourism in Northern Europe

Join the webinar to hear our experts exploring how climate change is reshaping tourism and what the “look north” trend means for Nordic and Baltic destinations.
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October 1, 2026

ETOA Webinar | From Volume to Value: The Role of Organised Tourism in Europe’s Visitor Economy

Bringing together leaders from across the tourism ecosystem, this webinar will examine how organised tourism can help destinations address key challenges.
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