ETOA & NTC Webinar | The Nordic Tourism Dilemma – The impact of climate change on tourism in Northern Europe
With intense summer temperatures across Western and Eastern Europe, many destinations have recorded an increase in visitors seeking cooler destinations as visitors look North.
The Dilemma:
- How is climate change rewriting the tourism map?
- How can Nordic destinations respond to the increased demand without being seen as capitalising on the climate crisis?
- What dangers does this trend bring, and how can we mitigate them?
- Is this “look north” a positive trend for the Nordics and Baltics and what opportunities could it bring?
Join the webinar to hear our experts exploring how climate change is reshaping tourism and what the “look north” trend means for Nordic and Baltic destinations.
Panellists:
- Agnia Nast, Head of Foreign Markets and Business Development, Visit Estonia
- Oddny Arnarsdottir, Former head of Visit Iceland and Nordic Tourism Expert
- Dennis Englund, Market Director for US and UK, Visit Denmark
- Vera Lett, Group Marketing and ESG Strategy Director, Tour Partner Group
This webinar was moderated by Andy Fairburn, Director, Nordic Tourism Collective
In collaboration with
