Insight Hub

The second STR webinar of 2022 to focus on how Europe’s hotel sector is performing examines trends by country, hotel type and demand segment.

A short Insight Blog featuring commentary and charts from the latest STR consumer survey which took place in February. Overall findings are upbeat, suggesting that travel will be embraced as the threat from Covid-19 is perceived to further diminish.

The first STR webinar of 2022 to focus on how Europe’s hotel sector is performing takes a resolutely upbeat stance with domestic demand in 2022 forecast to exceed that of 2019, while international travel will recover more slowly.

A short but insightful piece based on a survey of global international travellers in early November which acts as a reminder that even before the emergence of the Omicron variant travellers remained nervous about international travel

The fifth STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a wealth of data and insight in the usual informative and entertaining style adopted by these webinars. A positive tone is set with a belief that many regions will have outperformed expectation in 2021, although not yet at pre-pandemic levels.

A short article exploring the degree to which consumer preferences regarding hotel accommodation are shifting as pandemic-related restrictions are starting to ease in some countries. Findings are based on research conducted in July 2021 in Britain, mainland Europe and North America.

The fourth STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a wealth of data and insight in the usual informative and entertaining style adopted by these webinars. Northern Europe has outperformed Southern Europe this summer thanks to staycation demand and barriers deterring international travel to traditional summer hotspots.

A study that assesses the latest trends in consumer demand for hotel stays around the world, but primarily investigates the ways in which properties have been adapting their offer, through innovative product development, revised operational procedures and investing in technology. The report presents both survey findings from a global poll of hoteliers along with a number of case studies.

The third STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a distinctly upbeat tone, focussing primarily on evidence from the UK showing that domestic leisure demand has rebounded swiftly. The story is not uniform either within the UK or across Europe however, with a number of city destinations lagging regional areas of the UK and several leading European markets continuing to see very low occupancy rates.

The second STR webinar of 2021 to focus on how Europe’s hotel sector is performing set a largely upbeat tone, focussing on emerging evidence from the UK that once consumers have certainty regarding when travel is permitted bookings will follow. A note of caution was however struck in relation to how swiftly business, group and event travel may resume.

The final STR webinar of 2020 to focus on how Europe’s hotel sector is performing against the backdrop of the pandemic and many countries moving back towards lockdown. The hour-long webinar is an easy listen, although the findings are downbeat, showing Europe to be the only world region where occupancy rates are in retreat and where the upcoming period looks exceptionally challenging.

A comprehensive analysis looking at the latest trends in the hotel market in Europe that notes areas catering for staycation leisure demand enjoyed an August performance ahead of that which was expected, city destinations more reliant on corporate and international demand saw little in the way of recovery. The webinar includes a look ahead and concludes that while recovery will not be easy and is likely to take until 2023, it remains a realistic goal

A look at the proportion of properties currently taking reservations in different countries around the world, and the pricing strategies being deployed. While caution is probably wise in terms of interpreting the room rates quoted, the study does highlight how ‘open’ the hotel market in nations such as Singapore is in comparison with those harder-hit by COVID-19.

A 40 minute webinar that assesses the extent to which the hotel market in different regions of the world is starting to show sings of recovery, or not as the case may be, with some helpful insights on prospects for Europe over the key summer months.