July 11, 2024
Data Appeal Report: Post-Summer 2024 Tourism Trends and Forecasts for France, Greece, Italy and Spain
An exploration by our partners at Data Appeal of which markets Mediterranean destinations might look to attract after the peak summer season, with a suggestion that although demand will taper off leading to lower rates, the overall tendency for a prolongation of the peak summer season looks set to be an ongoing trend.
More
June 13, 2024
Data Appeal on the impact of Brussels Pride on destination tourism
Following Brussels Pride 2024, Data Appeal have written a report on Belgium’s perceived level of inclusivity using their LGBTQ+ Index.
More
June 13, 2024
Data Appeal on Exploring the Effects of the Tour de France 2024 on Tourism
Data Appeal blog on the impact of the 2024 Tour de France on tourism
More
December 6, 2023
Data Appeal Industry Blog
A selection of articles and opinion pieces from our data partners at Data Appeal.
More
December 6, 2023
Data Appeal Webinar: This Title about AI & Big Data Empowering DMOs was not written by ChatGPT… but should have been
Data Appeal Webinar: This Title about AI & Big Data Empowering DMOs was not written by ChatGPT… but should have been
More
November 13, 2023
Data Appeal: Italy Digital Destination Awards 2023
The 2023 edition of Italy Digital Destination, the annual report and awards from our partners at Data Appeal. The awards recognise Italian regions and destinations that have recorded the best online performance related to reputation, food and wine and hospitality.
More
November 13, 2023
Data Appeal on How Taylor Swift’s Eras Tour transforms destination marketing
Data Appeal blog on the impact of the European leg of Taylor Swift's Eras tour to Milan, Amsterdam and London.
More
November 13, 2023
Data Appeal: Data-Driven Sustainable Strategies, The DMO Handbook
A free handbook from our partners at Data Appeal, exploring how destinations can champion responsible travel through the strategic use of data.
More
September 29, 2023
Data Appeal Top Summer Travel Destinations 2023
The analysis presented here draws on a proprietary analysis of online reviews to assess sentiment towards leading Mediterranean destinations over the peak summer months of this year, broadly finding that sentiment has improved compared with last summer.
More
September 16, 2021
Data Appeal and Sojern Report: Italian Tourism 2021
A 15-page report considering the performance of the tourism sector during summer 2021 and looking ahead to prospects for autumn. The focus of the report is on Italy, but includes a number of other destinations across Europe. It suggests that while there has been a strong bounce-back pre-Covid levels are yet to be achieved, with August flight bookings to Italy being 46% down on 2019.
More