August 17, 2023
CELTH research: Reducing crowding at destinations through social interaction
An academic report conveys the findings of a project in 2021 to assess whether conversational based apps are better able than traditional DMO marketing to influence the choice of activities undertaken once visitors are at a destination.
More
August 17, 2023
UNWTO and CELTH report ‘Overtourism’? Understanding and Managing Urban Tourism Growth Beyond Perceptions
The Executive Summary sets out the challenges faced by urban destinations with regard to managing tourism flows, with the identification of strategies and associated measures that can help alleviate some of the negative perceptions that may become established if visitor numbers and behaviours are not well managed.
More
July 18, 2023
ETC Monitoring sentiment for domestic and intra-European travel Wave 16
The sixteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour.
More
July 18, 2023
ETC Trends and Prospects Q2 2023
A detailed review of the latest trends and near-term prospects for European tourism that suggests that many destinations across Europe look set for a strong summer performance despite the ongoing cost-of-living headwinds.
More
July 10, 2023
ETOA Webinar | Europe as a World Wide Destination
Europe has for decades prided itself in being the “world’s favourite destination”
More
July 5, 2023
ETOA Webinar | Origin market insight: Asia
In this webinar Tom Jenkins and our expert panel will explore the current status of the Asian outbound markets to Europe
More
June 22, 2023
ETOA Insights Webinar | ForwardKeys Most Popular Cities Report: Will this be the last super summer?
The latest report from our partners at ForwardKeys on the most popular city destinations for summer 2023.
More
May 23, 2023
Short-term rentals data story Q1 2023 published by Transparent
Three chapters relating to short-term rentals discuss OTAs, growth and the outlook, revealing a range of insights into the characteristics and prospects for this market segment.
More
May 23, 2023
UNWTO Experiences in measuring the sustainability of tourism
The report sets out to provide a synopsis for policymakers based on the findings of a series of eleven pilot studies in different destinations around the world focussed on measuring the sustainability of tourism
More
May 23, 2023
WTTC Economic Impact of Tourism Infographics and 2023 forecasts
Headline infographics showing the economic value of tourism in world regions in 2022, the change from 2021 and the relative position compared with 2019.
More
May 23, 2023
WTTC Sustainable Aviation Fuel: Opportunities and Implications for Tourism Destinations
A report which at its heart is making the case for the public and private sectors to focus on developing Sustainable Aviation Fuels that will allow the sector to decarbonise without the need for governments to introduce policies aimed at curbing the extent to which individuals can choose to fly.
More
May 23, 2023
UNWTO Barometer May 2023
The latest UNWTO analysis suggests that last year Europe welcomed 595 million international tourist arrivals, compared with 744 million in 2019, and that in the first quarter of this year volumes have reached 90% of their pre-pandemic level.
More
May 23, 2023
ETC Trends and Prospects Q1 2023
A detailed review of the latest trends and near-term prospects for European tourism which finds that international tourism in Europe recovered to 82% of its 2019 scale by the end of last year. The report includes analysis of individual destination performance alongside forecasts for both inbound and outbound tourism over the next few years by world region.
More
May 9, 2023
Mabrian blog summaries
A range of blog entries containing data from our partners at Mabrian.
More
April 20, 2023
Tourism Alliance Insight Day – UK as a Destination March 2023
The complete slide deck from the Tourism Alliance Insight Day on the UK as a destination.
More
April 20, 2023
Rediscovering Europe: The Return of Chinese Tourists March 2023
A comprehensive discussion examining how the habits of Chinese travellers are changing and what they expect from a holiday, often with reference to the strategies being deployed by various European tourism promotion agencies. The report features numerous hints and tips that it is claimed will enhance marketers ability to attract Chinese travellers.
More
April 20, 2023
WTTC World in Motion January 2023
The report champions the recovery in tourism in 2022 and highlights that despite economic headwinds many consumers are still placing travel high on their list of priorities. The study discusses the role of social media, the resilience of luxury travel and consumer attitudes towards sustainability.
More
April 20, 2023
ETC Monitoring sentiment for domestic and intra-European travel Wave 15
The fifteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds a slight dip in travel intentions for the next six months compared with a year ago with inflationary pressures a definite concern, although most intend to protect their travel budgets.
More
March 28, 2023
ETOA Webinar | Trends and stats: The state of play for European tourism
In this webinar we will take a wide-ranging, data-driven look at current trends in search and booking patterns, top destinations and the situation in Europe’s key long-haul origin markets.
More
March 15, 2023
Tourism Economics: Europe’s Long Haul Travel Recovery
A summary of prospects for the recovery of long-haul tourism to Europe over the next few years, highlighting that despite eased travel restrictions volumes from China are not expected to regain pre-pandemic levels in the short-term, whereas visits from the USA to many destinations in Europe could match those of 2019 during the current year.
More
March 15, 2023
ETC Trends and Prospects Q4 2022
A comprehensive look at recent trends and near-term prospects for European tourism finding that despite an array of challenges, consumers remain keen on travelling, but that the economic situation requires their plans to be adjusted in order that holidays and short-breaks can be deemed affordable.
More
March 15, 2023
ETC Monitoring sentiment for domestic and intra-European travel Wave 14
The fourteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds an uptick in travel intentions compared with this time last year (when worries over Omicron were rife).
More
March 1, 2023
ETOA & NTC Webinar | Sustainable Tourism: special focus on Nordic Accommodation
The Nordic region is one of the world's leading destinations for sustainable tourism and the products available for responsible travellers are in abundance. This webinar looks at the amazing examples of sustainability and nature in the region, with a particular focus on accommodation.
More
February 1, 2023
ETM North America Webinar | Youth & Student travel
The North American student and youth market for Europe is rebounding, and promising strong growth in the next two years. Pan-European in scope, is a vital sector. Important in itself, it acts as an introduction to Europe as a destination for a new generation of clients.
More
January 31, 2023
ETOA Webinar | Tourism in 2030: tough choices ahead
The climate emergency is forcing change, and creates new dilemmas for government. When they look at their economy’s overall carbon footprint, which sectors will have more time to transition, and which must accept stricter controls to keep overall emissions within legally binding commitments?
More
January 25, 2023
ETOA & NTC Webinar | India, the next travel powerhouse
India looks likely to take over from China as the largest global travel source market. Between 2009 and 2019 outbound tourism from India increased 143 percent from 11 million travellers to 27 million.
More
January 19, 2023
City Destinations Alliance – Exploring the emerging role of the Place Making and Marketing Organisation
Report based on a collaboration between City Destinations Alliance and Toposophy that aims to help destinations understand and address the challenges and opportunities that are presented by transitioning to an holistic approach to place making and place marketing.
More
January 19, 2023
Tourism Ireland Situation & Outlook Analysis Report December 2022
A comprehensive summary of the latest facts and figures relating to recent trends in tourism on the island of Ireland as well as short-term prospects. Insights include that in the first 10 months of 2022 arrivals by air were just 16% below those of 2019 with an equivalent figure for ferry arrivals of -15%. Hotel occupancy has surpassed that of three years ago at an aggregate level with room rates up around 30%.
More
January 19, 2023
Visit Britain: motivations, influences, decisions and sustainability June 2022
A comprehensive report based on research conducted across multiple countries in the spring of 2022 examining traveller motivations, influences, decisions and sustainability. While much of the report is focussed on the potential inbound market for Britain some sections explore wider issues as well as the degree to which potential visitors are considering Europe as a destination.
More
January 19, 2023
UNWTO Barometer January 2023
The latest UNWTO analysis indicates that last year international tourism had recovered to 63% of its pre-pandemic level with 900 million trips. In an upbeat assessment the Barometer predicts that this year volumes will reach between 80% and 95% of their 2019 equivalent.
More
January 11, 2023
Euromonitor Top 100 City Destinations Index 2022
Headline findings from the latest Euromonitor assessment of the Top 100 City Destinations includes a listing of the top 20 and some key findings relating to some of the pillars that make up the overall index, such as which cities are performing best in relation to sustainability.
More
December 12, 2022
ETC Trends and Prospects Q3 2022
A comprehensive look at recent trends and near-term prospects for European tourism finding that the summer has seen strong demand, especially in Southern and Mediterranean destinations, but that concerns persist about the rebound's longevity due to the impact of inflation and resultant lacklustre consumer confidence.
More
December 12, 2022
UNWTO Barometer November 2022
Cautious optimism is the phrase summing up the latest analysis by UNWTO, while there are growing headwinds it is expected that international tourism will reach 65% of its 2019 volume by year end, with Europe one of the strongest performing world regions.
More
December 12, 2022
ETC Monitoring sentiment for domestic and intra-European travel Wave 13
The thirteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds that sentiment continues to be strong with 70% planning a trip in the next six months, but worries about the deteriorating economic situation and inflation continue to increase.
More
December 6, 2022
Wales International Travel Trade webinar | Prospects for inbound tourism into Wales
Webinar on Prospects for inbound tourism into Wales including a presentation on the prospects for Wales in 2023 and beyond, using the latest data drawn from both government and private sources; an account of what will be happening and why people will be visiting in the future and a discussion of what the requirements are for visitors from the main origin markets for Wales.
More
December 1, 2022
Tourist Board Insights | Britain
A summary of insight and research published by Visit Britain, including how to access their webinars and events.
More
November 30, 2022
ETOA Webinar | Britain and Ireland: Trends and Prospects
How has tourism to Britain and Ireland fared in 2022 and what does next year look like? In this webinar we will set the scene with a data-driven look at the picture for the UK and Ireland in 2022 in terms of performance and trends.
More
November 14, 2022
ETOA Industry Briefing | 3rd November 2022
Download the presentations from our Industry Briefing on 3rd November in London.
More
November 9, 2022
ForwardKeys Most Visited Destinations Report 2022
Produced for World Travel Market, this ForwardKeys report explores how different destinations have performed in 2022 and what 2023 may have in store for international tourism.
More
November 8, 2022
YouGov: Youth of today, travel of tomorrow September 2022
A comprehensive study utilising a range of recent YouGov surveys highlighting the travel desires of those aged 18-24, what they are seeking from a travel experience and their relationship with social media and technology.
More
November 8, 2022
UNWTO Barometer September 2022
The latest analysis from UNWTO suggests that many parts of the world continued to see a steady recovery in international tourism during recent months, especially in Europe and the Middle East. While sentiment among experts remains positive for the remainder of the year there are growing worries as to the impact of a slowing economy and high levels of inflation.
More
October 5, 2022
ETOA & NTC Webinar | The importance of preserving Nordic cultural heritage in Nordic tourism with WTACH
In this webinar we will hear how important this is to tourism globally and look at how tourism itself can ensure that the worlds unique attributes, history and cultural values are celebrated and preserved for generations to come.
More
October 5, 2022
Summer 2022 overview and opportunities for 2023
A presentation offering an overview of 2022 Summer season and 2023 opportunities specifically focusing on Italy.
More
September 27, 2022
ForwardKeys Webinar | Destination Gateway – Data for destination development
In this interactive workshop, ETOA's data partner, ForwardKeys demonstrated their most recently launched product, the user-friendly, DMO-oriented Destination Gateway.
More
September 13, 2022
ETOA Insights | Summer Season Review and looking ahead
We are delighted to collaborate with our partners at ForwardKeys for a data-driven look at where Europe is now in terms of bookings by source markets, and destinations heading towards a return to pre-pandemic visitor levels.
More
September 7, 2022
UNWTO – The Economic Impact of Restricting International Mobility
A report that pulls together a range of data demonstrating the devastating impact that the pandemic and subsequent restrictions on international mobility has had on the tourism sector since 2020.
More
September 7, 2022
ALVA Public Sentiment Research – What is the outlook for visitor attractions?
The latest wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The report explores the current barriers preventing the public from visiting attractions and the prospects for admissions during the remainder of summer 2022.
More
September 7, 2022
UNWTO Barometer July 2022
The latest analysis from UNWTO confirms that international tourism continues to consolidate its recovery despite mounting economic headwinds.
More
September 7, 2022
ETC Trends and Prospects Q2 2022
A comprehensive look at recent trends and near-term prospects for European tourism concluding that headwinds from persistently high inflation and labour shortages within the travel and tourism sector look set to hamper performance during peak summer despite strong pent-up demand from a number of markets and market segments.
More
August 5, 2022
ETOA Webinar | German VAT
In this webinar, sponsored by Big Bus, Tom Jenkins will discuss implications of the implementation of German VAT in 2023 together David Bennett, Elman Wall Bennett Ltd.
More