Insight Hub

The penultimate of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during late December and January the study found sentiment to have improved slightly compared with the month before for the second consecutive wave of the study.

The fourth of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during November and early December the study found sentiment to have improved slightly compared with the month before on the back of encouraging vaccine developments.

The third of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during October and early November the study found sentiment to be deteriorating on the back of rising infection levels and the reintroduction of lockdowns. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment).

The first of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. On a positive note the research finds that most remain enthusiastic about travel, and more than half intended to travel within the next six months (the fieldwork was undertaken in August 2020). On the downside this perhaps reinforces the trend for periods of optimism regarding a travel bounce-back to be dashed by events.