The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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March 11, 2025

ETOA & Arival Webinar | Attraction Ticketing: The Future of Access to Europe’s Top Sites

Attraction Ticketing: The Future of Access to Europe’s Top Sites
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Members
March 7, 2025

Arival’s Global Operator Landscape: The State of Experiences (3rd Ed. 2024)

Arival’s annual in-depth study of the global operator industry is a detailed look at travel’s third-largest sector: experiences. Based on a survey of more than 7,000 operators worldwide, the report provides a comprehensive view of the state and structure of the tour, activity and attraction marketplace. This report covers key trends in market structure and firmographics, sales and distribution, technology and product development.
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Members
March 7, 2025

Arival: Five Travel Trends to Watch in 2025

From AI to OTAs, overtourism to private tours, here’s how the latest tourism trends are evolving, what’s next, and why they matter to experience operators.
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Members
March 7, 2025

Arival: How Affluent US Millennials Are Changing Travel Planning

The latest report from our partners at Arival on affluent experiences travellers from the USA: Who they are, what they want, and why they’re so important to operators and sellers of tours, activities & attractions.
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Members
March 7, 2025

Arival: 5 Ways to Attract the US LGBTQ+ Experiences Traveller

LGBTQ+ travellers from the USA spend and do more on vacation, but they also expect a little more. Five essential insights from our partners at Arival on how to attract this lucrative market.
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Members
March 6, 2025

Arival Guide to OTAs & Digital Distributors

A comprehensive directory of OTAs and online resellers for operators of tours, activities and attractions from our partners at Arival.
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Members
March 6, 2025

Arival Guide to Choosing a Booking System

A summary of the comprehensive guide from Arival on how to choose a booking system.
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March 5, 2025

ETOA & Travel Tech Show Webinar | Reaching the Elusive Goal: Lower Costs, Greater Efficiency, Better Customer Experience

Reaching the Elusive Goal: Lower Costs, Greater Efficiency, Better Customer Experience
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Members
March 4, 2025

WeTravel – Travel Trends Report 2025

The third annual stocktake courtesy of WeTravel based on the findings from their survey of multi-day group travel operators from across various tourism sectors.
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Members
March 4, 2025

Arival on The Power of Events: How Sports and Performing Arts Drive Tourism

Insights on the key trends around events, from event booking trends, to how and when travellers choose and purchase events and the related travel, from our partners at Arival.
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Members
March 4, 2025

EUROCONTROL Seven Year Forecast 2025-2031

The latest periodic forecast from EUROCONTROL covering their projections for the number of flight movements in Europe during the next seven years.
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Members
March 4, 2025

UN Tourism Barometer January 2025

In its first analysis of the year UNWTO find that in 2024 international tourism recovered to 99% of its pre-pandemic levels. The agency forecast that international tourism arrivals will grow by between 3% and 5% in 2025.
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Members
March 4, 2025

ETC Long haul travel sentiment barometer 1/2025

Travel sentiment towards Europe is somewhat less positive for the year ahead than had been the case twelve months ago, with this especially apparent when thinking about travel in the first four months of 2025
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Members
March 4, 2025

ETC Trends and Prospects Q4 2024

A detailed review of the latest trends and near-term prospects for European tourism that notes the preference for value-driven experiences among consumers who are also seeking out off-season travel and destinations perceived as “affordable”.
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Members
March 3, 2025

Arival Glossary of Terms: Travel Distribution & Technology

A helpful list of travel distribution & technology terms from our partners at Arival.
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