Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
May 23, 2023
WTTC Sustainable Aviation Fuel: Opportunities and Implications for Tourism Destinations
A report which at its heart is making the case for the public and private sectors to focus on developing Sustainable Aviation Fuels that will allow the sector to decarbonise without the need for governments to introduce policies aimed at curbing the extent to which individuals can choose to fly.
More
May 23, 2023
UNWTO Barometer May 2023
The latest UNWTO analysis suggests that last year Europe welcomed 595 million international tourist arrivals, compared with 744 million in 2019, and that in the first quarter of this year volumes have reached 90% of their pre-pandemic level.
More
May 23, 2023
Expedia Traveller Insights Report Q2 2023
The latest Expedia Trends Report continues to focus on the positive signs for the upcoming summer period, highlighting data indicating that overall search volumes in the first three months of this year were 10% up on the same period of 2022.
More
May 23, 2023
ETC Trends and Prospects Q1 2023
A detailed review of the latest trends and near-term prospects for European tourism which finds that international tourism in Europe recovered to 82% of its 2019 scale by the end of last year. The report includes analysis of individual destination performance alongside forecasts for both inbound and outbound tourism over the next few years by world region.
More
May 23, 2023
ETOA Webinar | Meeting the Chinese huge demand for 2023-24
The Chinese market is coming back – is Europe ready and competitive? What can be done to open capacity, are there short-term fixes and are visas being processed adequately? ETOA has convened a panel to explore these issues, looking to consolidate a Europe-wide response. Join the conversation.
More
May 18, 2023
ETOA & NTC Webinar | Tech Matters
Efficient and cost effective distribution is key to all travel businesses. Hear how technology is reshaping distribution in the travel industry. Join our experts as we discuss distribution from three perspectives: from that of an OTA, how we connect to customers and how distribution resides in the B2B Marketplace.
More
May 18, 2023
ETOA Webinar | German VAT Update May 2023
Germany’s proposal to unilaterally impose a sales tax on non-EU sales of German vacations remains on the statute books. It is now due for implementation on the 1st of January 2024. This webinar featured a discussion of what might be anticipated, if there have been any developments since the last time we looked at the subject and when we might hear from the European Commission on their plans for Tour Operators Margin Scheme reform.
More
May 9, 2023
Mabrian blog summaries
A range of blog entries containing data from our partners at Mabrian.
More
May 3, 2023
Open Destinations The 3 Growing Pains of Heritage Railways: The Case for Online Ticket sales
A case study from ETOA member Open Destinations on how Heritage Railways are modernising their online ticketing capability.
More
April 20, 2023
Tourism Alliance Insight Day – UK as a Destination March 2023
The complete slide deck from the Tourism Alliance Insight Day on the UK as a destination.
More
April 20, 2023
Rediscovering Europe: The Return of Chinese Tourists March 2023
A comprehensive discussion examining how the habits of Chinese travellers are changing and what they expect from a holiday, often with reference to the strategies being deployed by various European tourism promotion agencies. The report features numerous hints and tips that it is claimed will enhance marketers ability to attract Chinese travellers.
More
April 20, 2023
WTTC World in Motion January 2023
The report champions the recovery in tourism in 2022 and highlights that despite economic headwinds many consumers are still placing travel high on their list of priorities. The study discusses the role of social media, the resilience of luxury travel and consumer attitudes towards sustainability.
More
April 20, 2023
ETC Monitoring sentiment for domestic and intra-European travel Wave 15
The fifteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds a slight dip in travel intentions for the next six months compared with a year ago with inflationary pressures a definite concern, although most intend to protect their travel budgets.
More
March 28, 2023
ETOA Webinar | Trends and stats: The state of play for European tourism
In this webinar we will take a wide-ranging, data-driven look at current trends in search and booking patterns, top destinations and the situation in Europe’s key long-haul origin markets.
More
March 22, 2023
WeTravel – Travel Trends Report 2023
WeTravel report provides insights into this year's bookings and payments trends based on the data collected from a survey of 150 tour operators combined with the data from their 3,000+ clients.
More