Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
January 30, 2023
USTOA Insights: USA as an origin market Jan 23
Key findings from a recent survey of American international travellers, with a series of charts and headline statistics ranging from intended trip intensity in 2023 through to the extent to which travel provider’s sustainability credentials matter to potential customers.
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January 25, 2023
ETOA & NTC Webinar | India, the next travel powerhouse
India looks likely to take over from China as the largest global travel source market. Between 2009 and 2019 outbound tourism from India increased 143 percent from 11 million travellers to 27 million.
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January 19, 2023
ETOA Insight Webinar | Euromonitor Travel Reset: Outlook and Innovation for European Tourism 2023
Caroline Bremner shares Euromonitor's forecasted outlook for European tourism, pinpointing growth opportunities such as blended travel and the metaverse for further exploration
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January 19, 2023
City Destinations Alliance – Exploring the emerging role of the Place Making and Marketing Organisation
Report based on a collaboration between City Destinations Alliance and Toposophy that aims to help destinations understand and address the challenges and opportunities that are presented by transitioning to an holistic approach to place making and place marketing.
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January 19, 2023
Tourism Ireland Situation & Outlook Analysis Report December 2022
A comprehensive summary of the latest facts and figures relating to recent trends in tourism on the island of Ireland as well as short-term prospects. Insights include that in the first 10 months of 2022 arrivals by air were just 16% below those of 2019 with an equivalent figure for ferry arrivals of -15%. Hotel occupancy has surpassed that of three years ago at an aggregate level with room rates up around 30%.
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January 19, 2023
Visit Britain: motivations, influences, decisions and sustainability June 2022
A comprehensive report based on research conducted across multiple countries in the spring of 2022 examining traveller motivations, influences, decisions and sustainability. While much of the report is focussed on the potential inbound market for Britain some sections explore wider issues as well as the degree to which potential visitors are considering Europe as a destination.
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January 19, 2023
UNWTO Barometer January 2023
The latest UNWTO analysis indicates that last year international tourism had recovered to 63% of its pre-pandemic level with 900 million trips. In an upbeat assessment the Barometer predicts that this year volumes will reach between 80% and 95% of their 2019 equivalent.
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January 13, 2023
ETOA Webinar | Reflections on North American demand
In this webinar, we reflected on how matters have evolved since the COVID restrictions were lifted six months ago and looked at any patterns emerging in terms of demand, what 2023 is looking like and what plans are being laid for 2024.
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January 11, 2023
Euromonitor Top 100 City Destinations Index 2022
Headline findings from the latest Euromonitor assessment of the Top 100 City Destinations includes a listing of the top 20 and some key findings relating to some of the pillars that make up the overall index, such as which cities are performing best in relation to sustainability.
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December 12, 2022
Euromonitor Travel and Hospitality Global Outlook and Innovation Guide
This report looks at the views of both business professionals and consumers, suggesting that technological change and a growing focus on sustainability will be key factors shaping travel and tourism in the next few years.
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December 12, 2022
Expedia Traveller Insights Report Q4 2022
The latest Expedia Trends Report suggests that the volume of traveller searches has plateaued in the most recent quarter after a protracted spell of growth, with a combination of economic woes and worries about geopolitical issues more likely to account for this than a dampening in consumers’ will to travel.
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December 12, 2022
ETC Trends and Prospects Q3 2022
A comprehensive look at recent trends and near-term prospects for European tourism finding that the summer has seen strong demand, especially in Southern and Mediterranean destinations, but that concerns persist about the rebound's longevity due to the impact of inflation and resultant lacklustre consumer confidence.
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December 12, 2022
UNWTO Barometer November 2022
Cautious optimism is the phrase summing up the latest analysis by UNWTO, while there are growing headwinds it is expected that international tourism will reach 65% of its 2019 volume by year end, with Europe one of the strongest performing world regions.
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December 12, 2022
ETC Monitoring sentiment for domestic and intra-European travel Wave 13
The thirteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds that sentiment continues to be strong with 70% planning a trip in the next six months, but worries about the deteriorating economic situation and inflation continue to increase.
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December 7, 2022
ETOA & NTC Webinar | Digitalisation & tech in travel: expectations
A chronological look at three areas of tech and digitalisation in travel: how the technology has evolved, where we are today and what we can expect in the future.
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