Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
April 26, 2022
ETC and Atout France ‘Restarting Tourism for the Better: Performance of European Tourism Before, During and After Covid-19’
A report full of helpful insights, charts and tables that shines a light on how European tourism had been performing during the decade ahead of the pandemic, the dramatic impact that the crisis has had on the sector, and how prospects for recovery are shaping up.
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April 26, 2022
Expedia sustainable travel study
A report detailing findings from a survey of 11,000 consumers from around the world investigating attitudes towards sustainable travel, what motivates consumers to make sustainable choices and their (stated) willingness to pay more to make their travel decisions more sustainable.
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April 26, 2022
UNWTO Barometer March 2022
Latest edition of the UNWTO Tourism Barometer summarised by the line “tourism enjoys a strong start to 2022 while facing new uncertainties”. Data is presented showing the performance of different world regions in 2021 along with bespoke analysis that considers the likely impact of the conflict in Ukraine on international tourism.
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April 26, 2022
STR Insight Blog – Tourism outlook: A new spring in its step?
A short Insight Blog featuring commentary and charts from the latest STR consumer survey which took place in February. Overall findings are upbeat, suggesting that travel will be embraced as the threat from Covid-19 is perceived to further diminish.
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April 26, 2022
ETC Monitoring sentiment for domestic and intra-European travel Wave 11
The eleventh wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during March, the study found that three in four Europeans were intending to take a trip during the next six months.
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April 21, 2022
USTOA Webinar | Europe Update with ETOA & ETC
Tom Jenkins, CEO of ETOA and Eduardo Santander, CEO of ETC, represent respectively the public and private sectors in inbound tourism to Europe. They looked at what has happened, is happening and what might occur in the European tourism economy.
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April 20, 2022
Webinar | Supporting tourism’s recovery: destination and regional perspectives
CityDNA, ETOA and NECSTouR represent city destinations, the travel trade and regional governments’ tourism interests. Developing mutual benefit while securing a safe space for a vibrant visitor economy is our common concern.
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April 5, 2022
Mediterranean Insight Session | Part of VIVA 2022
As part of the VIVA 2022 workshop programme there was a 30 minute discussion from tourism insight experts.
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March 29, 2022
ETOA Webinar | Outlook for European leisure travel from Australia and NZ
As Europe finally welcomes back travellers from Australia and New Zealand, we take a look at how operators and their clients are planning for their return.
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March 24, 2022
Webinar | Rebuilding city tourism through product diversification
City tourism will regain strength in 2022 and due to built-up demand from global and European source markets many destinations expect 2019 volumes to be reached by 2023. In this webinar we discuss how dialogue between destinations and in-bound tour operators can support a healthy growth in city tourism.
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March 24, 2022
2022 Market Update: Nordic Networking Voyage
The slide deck from our Nordic Networking Voyage with our partners at the Nordic Tourism Collective. It gives a market update on prospects for 2022 in the Nordic and Baltic regions, as well as discussion of the human resourcing issues facing the industry.
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March 24, 2022
German VAT Update March 2022
Germany is proposing to levy a tax on operators selling German tourism product outside the EU. Presentation given to WTTC by ETOA CEO Tom Jenkins on the implications of this.
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March 23, 2022
Expert Webinar | Risky Business – Collective Redress in the Tourism Industry
On 23rd March ETOA, in collaboration with its partner ECTAA, delivered an expert webinar on collective redress through representative action (sometimes referred to as ‘class action’).
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March 14, 2022
ALVA UK Attractions Recovery Wave 11
The eleventh wave of a sentiment tracker looking at the views of the attractions-going population in the UK. Encouragingly the study finds that only 10% say that their anxiety is strong enough to deter them from visiting an indoor attraction, although a much larger minority remain wary about large crowds, especially in indoor settings.
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March 14, 2022
Origin Market Tourist Board Insights | USA
A summary of outbound insight and research published by Brand USA.
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