Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
March 1, 2022
CATO discussion on Canadian Market prospects
ETOA’s Tom Jenkins catches up with Brett Walker of CATO / Collette Vacations. Broadcast as part of ETM North America on 1st March 2022.
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March 1, 2022
ETOA Snapshot | North America Spotlight
Ten minute video session with Rachel Read and David Edwards on prospects for the North American market in 2022.
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February 24, 2022
Webinar ETOA | Prospettive sulla ripresa del turismo in Italia
E’ iniziato un nuovo anno ed è tempo di fare il punto sul 2021 e volgere gli occhi e le speranze al 2022. Quali lezioni possiamo imparare dall’anno appena trascorso e quali sono gli elementi che ci permetteranno di aiutarti a raggiungere i tuoi obiettivi entro il 2022?
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February 22, 2022
Expedia Traveller Value Index 2022 Outlook
Based on the views of 5,500 respondents the report claims that people value travel and personal time more than ever and that four-in-five are planning at least one leisure trip in 2022, with flexibility still a top consideration for many travellers
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February 22, 2022
STR Webinar COVID-19 impact on Europe hotel performance Feb 22
The first STR webinar of 2022 to focus on how Europe’s hotel sector is performing takes a resolutely upbeat stance with domestic demand in 2022 forecast to exceed that of 2019, while international travel will recover more slowly.
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February 22, 2022
Expedia Travel Recovery Trend Report Q4 2021
The latest Expedia Trends Report finds that during 2021 searches increased 70% compared with 2020 and that city destinations are starting to regain ground. Searches are moving to a slightly longer time horizon indicating increased traveller confidence.
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February 22, 2022
ETC Long haul travel sentiment barometer 1/2022
In a number of countries there is a growing sense that Europe could be a destination to visit later in 2022, but perhaps not during the early part of the year. Sentiment is more positive in the Americas than in Asia, with those in Japan and China the least likely to be on the cusp of cementing foreign travel plans.
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February 22, 2022
ETC Trends and Prospects Q4 2021
A comprehensive look at recent trends and near-term prospects for European tourism which finds that Europe welcomed an estimated 62% fewer arrivals in 2021 than in 2019. Domestic travel is expected to exceed pre-pandemic levels in 2022 but international tourism is not expected to do so until 2024.
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February 22, 2022
ETC Monitoring sentiment for domestic and intra-European travel Wave 10
The tenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during late December the study found travel intentions to have dipped, with fewer having made a definite booking, largely as a result of heightened uncertainty brought about by the emergence of the Omicron variant.
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February 17, 2022
ETOA Webinar | Mediterranean product and demand
In this free webinar we explore product development and diversification in the Mediterranean region and current demand from global source markets. Expert panellists will share insights about evolving travel trends and business needs and we will discuss prospects for 2022, planning cycles and product development for the region.
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February 10, 2022
ETOA Webinar | Perspectivas de futuro: ¿será este año el de la recuperación?
Tras una sorprendentemente positiva edición de Fitur cabe preguntarse si, por fin, se encuentra la industria del turismo en la senda de la recuperación definitiva. En ETOA estamos recibiendo muchas señales positivas que nos hacen pensar que sí, que esta vez remontamos, pero también queremos saber cómo se ven las cosas desde otras perspectivas.
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January 24, 2022
CELTH Report on Societal Value of Tourism and Recreation
An exploration of what the Netherlands, and wider world, would look like were the hospitality sector not to survive the current coronavirus crisis, including its economic value, its value to the wider environment and its value to what are referred to as social processes.
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January 24, 2022
WTTC Trending in Travel Jan 22
A report claiming that the wanderlust that fuels the travel and tourism sector remains, but which goes on to explore the ways in which consumer behaviours are shifting, both in response to the pandemic and in relation to concerns about the impact that travel has on the wider environment. The study considers changes in booking trends, what consumers consider important for a holiday experience and how consumer profiles are changing.
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January 24, 2022
WTTC Paper on Staff Shortages Jan 22
A reminder of how vital a tool travel and tourism has been in global job creation in the past decade which then highlights that in many countries the sector’s recovery from the pandemic is being hampered by staff shortages as former workers have found roles in different parts of the economy. The report makes a number of recommendations as to how governments and businesses can help alleviate the situation.
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January 24, 2022
UNWTO Big Data for Better Tourism Policy, and Sustainable Recovery
A comprehensive report which defines Big Data in relation to tourism, highlights the variety of sources of big data and looks at the opportunities and challenges that its use presents. The study highlights the ways in which the adoption of big data could aid both recovery from the pandemic and ensure that tourism has a future grounded in sustainability.
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