Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
March 14, 2022
Tourist Board Insights | Finland
A summary of insight and research published by Visit Finland.
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March 14, 2022
Tourist Board Insights | Estonia
A summary of insight and research published by Visit Estonia.
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March 14, 2022
Tourist Board Insights | Croatia
A summary of insight and research published by the Croatian National Tourist Board.
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March 9, 2022
ETOA Webinar | Recovery in the Japanese market
In this session, guest panellists will discuss prospects for 2022, planning cycles and product development for their European products and tours.
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March 3, 2022
ETOA Travel Trade Masterclass | Asian demand
In this session, guest panellists will discuss prospects for 2022, planning cycles and product development for their European products and tours.
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March 1, 2022
SYTA discussion on the Youth Market
An update on the youth travel market between ETOA and SYTA, broadcast as part of ETM North America on 1 March 2022.
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March 1, 2022
CATO discussion on Canadian Market prospects
ETOA’s Tom Jenkins catches up with Brett Walker of CATO / Collette Vacations. Broadcast as part of ETM North America on 1st March 2022.
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March 1, 2022
ETOA Snapshot | North America Spotlight
Ten minute video session with Rachel Read and David Edwards on prospects for the North American market in 2022.
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February 24, 2022
Webinar ETOA | Prospettive sulla ripresa del turismo in Italia
E’ iniziato un nuovo anno ed è tempo di fare il punto sul 2021 e volgere gli occhi e le speranze al 2022. Quali lezioni possiamo imparare dall’anno appena trascorso e quali sono gli elementi che ci permetteranno di aiutarti a raggiungere i tuoi obiettivi entro il 2022?
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February 22, 2022
Expedia Traveller Value Index 2022 Outlook
Based on the views of 5,500 respondents the report claims that people value travel and personal time more than ever and that four-in-five are planning at least one leisure trip in 2022, with flexibility still a top consideration for many travellers
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February 22, 2022
STR Webinar COVID-19 impact on Europe hotel performance Feb 22
The first STR webinar of 2022 to focus on how Europe’s hotel sector is performing takes a resolutely upbeat stance with domestic demand in 2022 forecast to exceed that of 2019, while international travel will recover more slowly.
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February 22, 2022
Expedia Travel Recovery Trend Report Q4 2021
The latest Expedia Trends Report finds that during 2021 searches increased 70% compared with 2020 and that city destinations are starting to regain ground. Searches are moving to a slightly longer time horizon indicating increased traveller confidence.
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February 22, 2022
ETC Long haul travel sentiment barometer 1/2022
In a number of countries there is a growing sense that Europe could be a destination to visit later in 2022, but perhaps not during the early part of the year. Sentiment is more positive in the Americas than in Asia, with those in Japan and China the least likely to be on the cusp of cementing foreign travel plans.
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February 22, 2022
ETC Trends and Prospects Q4 2021
A comprehensive look at recent trends and near-term prospects for European tourism which finds that Europe welcomed an estimated 62% fewer arrivals in 2021 than in 2019. Domestic travel is expected to exceed pre-pandemic levels in 2022 but international tourism is not expected to do so until 2024.
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February 22, 2022
ETC Monitoring sentiment for domestic and intra-European travel Wave 10
The tenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during late December the study found travel intentions to have dipped, with fewer having made a definite booking, largely as a result of heightened uncertainty brought about by the emergence of the Omicron variant.
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