Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
January 24, 2022
UNWTO Big Data for Better Tourism Policy, and Sustainable Recovery
A comprehensive report which defines Big Data in relation to tourism, highlights the variety of sources of big data and looks at the opportunities and challenges that its use presents. The study highlights the ways in which the adoption of big data could aid both recovery from the pandemic and ensure that tourism has a future grounded in sustainability.
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January 24, 2022
UNWTO Barometer Jan 2022
An overview of international tourism performance in 2021 showing that while there was some year-on-year growth, volumes remain far short of those seen in 2019. Growth is anticipated in 2022 but even the more optimistic scenario sees volumes 50% below 2019 by the end of the current year. The panel of experts questioned by UNWTO now mostly believe that it will be 2024 or later before we return to pre-pandemic levels.
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January 12, 2022
ETOA Webinar: Travel Trade Masterclass | North American Demand January 2022
In this session, guest panellists are tour operators based in North America. We will discuss prospects for 2022, planning cycles and product development for their European products and tours.
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January 11, 2022
Nordic Get Together #8 Demand in 2022
Webinar: As the recovery approaches, what are buyers of Nordic and Baltic programmes looking for in 2022. How do they see their customer enquiries and demand? Our panel of experts give their insights.
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December 20, 2021
ETOA Webinar | Prospects for inbound tourism into Wales
Our industry experts will discuss the prospects for recovery in 2022, and what is needed to capitalise on future demand. We will also cover how suppliers might use the travel industry to distribute their products.
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December 13, 2021
European Commission – Regional impacts of the COVID-19 crisis on the tourist sector
A hefty tome from DG Regio that describes the tourism ecosystem in Europe through a series of destination typologies, and examines the impact of COVID-19 on them. It takes a broader look at tourism trends (both those from pre-pandemic and those brought about by it) and considers policy initiatives that can promote sustainable tourism.
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December 13, 2021
Tourism Economics – Airbnb, an economic engine in the EU27
A report produced on behalf of Airbnb setting out its importance to the EU27 labour market, its increasing geographical dispersion away from cities towards more rural area and its resilience during the pandemic.
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December 13, 2021
UNWTO The Economic Contribution of Tourism and the Impact of COVID-19
A report that takes a detailed look at how important tourism was to economies right around the world pre-pandemic and explores the dramatic impact that COVID-19 has had on the sector over the past two years.
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December 13, 2021
STR Insight Blog: Seasonality and winter chills due to COVID-19
A short but insightful piece based on a survey of global international travellers in early November which acts as a reminder that even before the emergence of the Omicron variant travellers remained nervous about international travel
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November 22, 2021
WTTC Report on Investment in Travel and Tourism
A report which highlights the reduction in travel and tourism during the pandemic and the need for capital investment to help bolster recovery. The focus is on ensuring destinations develop an ‘enabling environment’ for investment, and that it is targeted at market segments offering the greatest growth opportunities.
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November 22, 2021
WTTC Report on Adapting to Endemic COVID-19 – The Outlook for Business Travel
A 27- page report which after an Executive Summary goes on to discuss the context for business travel and how endemic COVID-19 may reshape the sector. Evidence is presented to demonstrate how badly the sector has been impacted but this is countered with a discussion on the opportunities for the sector to diversify.
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November 22, 2021
WTTC: A Net Zero Roadmap for Travel and Tourism
A 59- page report which serves to describe a potential new target framework for the travel and tourism sector in its journey towards becoming ‘net zero’. The report describes the current status quo with regards to the transition to net zero before setting out a target-based way forward and a call to action addressed towards key stakeholders from accommodation, tour operators, aviation, cruise and online travel agencies.
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November 17, 2021
Expedia Travel Recovery Trend Report Q3 2021
The latest Expedia Trends Report finds that travel search volumes saw little overall change during Q3 but that there are encouraging signs of travellers’ willingness to visit cities showing improvements and an increase in business tourism demand. The majority, 70%, of searches were for travel within a 0-30 day window
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November 17, 2021
STR Webinar COVID-19 impact on European hotel performance Nov 21
The fifth STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a wealth of data and insight in the usual informative and entertaining style adopted by these webinars. A positive tone is set with a belief that many regions will have outperformed expectation in 2021, although not yet at pre-pandemic levels.
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November 17, 2021
ETC Trends and Prospects Q3 2021
A comprehensive look at recent trends and near-term prospects for European tourism which confirms that Europeans did travel in substantial numbers during the peak summer months, but primarily on domestic or inter-regional trips, while long-haul tourism remained in the doldrums. Included in this edition is a feature examining the possibility that the pandemic will have brought an end to an era of increasingly low-cost travel.
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