Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
November 28, 2024
Mabrian Report | India Market Insights: Inbound and Outbound
A report from our data partners at Mabrian that covers inbound to India and outbound tourism from India to Europe, looking at the destinations and experiences that resonate with visitors from India.
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November 28, 2024
UN Tourism International Highlights 2024
A comprehensive round-up of international tourism in each year between 2020 and 2023 which assesses the economic impact of the pandemic on the sector, tracking the precipitous decline of 2020 through to the strong rebound in the most recent two years.
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November 28, 2024
ETC Monitoring sentiment for domestic and intra-European travel Wave 20
The twentieth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during September this wave finds that close to three out of four Europeans are planning to travel within Europe over the next six months.
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November 28, 2024
ETC Long haul travel sentiment barometer 3/2024
Travel sentiment towards Europe has seen a dip compared with a year ago, including among those in the USA. Rising costs and an appetite to visit other areas are key motivators for travelling long-haul, but to a region other than Europe.
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November 28, 2024
ETC Trends and Prospects Q3 2024
A detailed review of the latest trends and near-term prospects for European tourism highlighting that despite economic challenges people continue to prioritise travel and tourism.
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November 21, 2024
ETOA webinar | AI and the Future of Travel
In this hands-on session, Joshua Ryan-Saha, Director of Tourism-Tech at the University of Edinburgh's Future Institute, will explore AI applications in tourism, travel and hospitality.
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November 15, 2024
Pulse Check: ETOA Communications
ETOA Pulse Check: Our members' opinion on ETOA communications and marketing messages.
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November 11, 2024
ETOA & NTC webinar | DACH Market
The DACH speaking markets are really important for so many destinations throughout Europe.
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November 5, 2024
GEM 2024 Industry Briefing | The Changing Face of Tourism
Download the slide decks from our 2024 GEM Industry Briefing on The Changing Face of Tourism.
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October 21, 2024
ETOA & Arival webinar | Key Trends in Experiences: The Outlook for Tours, Activities & Attractions in the UK & Ireland
Key Trends in Experiences: The Outlook for Tours, Activities & Attractions in the UK & Ireland
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October 8, 2024
WeTravel Travel Innovation Summit 2024
Watch the sessions at the 2024 Travel Innovation Summit, organised by ETOA members WeTravel. It is an exploration of the future of multi-day group travel. Dive into insightful keynote presentations and panel discussions, from untangling payment methods to crafting purpose-driven experiences to harnessing AI tools.
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October 4, 2024
ETOA & Mize Webinar | Future of Travel: Leveraging Fintech for Increased Profit
Are you ready to discover how fintech is transforming the travel industry?
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October 2, 2024
Lighthouse Webinar: A look at short-term rentals and hotel accommodation in European destinations
Short-term rentals have had a noticeable effect on capacity and destinations’ ability to manage it with full information. This webinar, presented by our new partner, Lighthouse LTD, will explore how these two distinct accommodation types impact European tourist destinations, and share some emerging trends.
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September 27, 2024
OECD Tourism Trends and Policies 2024
The 2024 edition of OECD's Tourism Trends and Policies report, setting out tourism trends and top policy priorities to promote sustainable development through tourism.
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September 27, 2024
City DNA – City Travel Report 2024
The tenth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues to increase while the hesitant “waiting to see what happens” segment has dropped to around 30% of the market.
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