Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
March 4, 2025
ETC Long haul travel sentiment barometer 1/2025
Travel sentiment towards Europe is somewhat less positive for the year ahead than had been the case twelve months ago, with this especially apparent when thinking about travel in the first four months of 2025
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March 4, 2025
ETC Trends and Prospects Q4 2024
A detailed review of the latest trends and near-term prospects for European tourism that notes the preference for value-driven experiences among consumers who are also seeking out off-season travel and destinations perceived as “affordable”.
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March 3, 2025
Arival Glossary of Terms: Travel Distribution & Technology
A helpful list of travel distribution & technology terms from our partners at Arival.
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February 13, 2025
Nordic Tourism Collective: Cybersecurity primer with Furney Brown
Cybersecurity primer session, with real industry examples, practical tips and a free downloadable companion booklet.
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February 12, 2025
ETOA Webinar | Inverting the population pyramid: Opportunities and challenges of changing demographics
With many travel jobs relying on young workers, how can the industry navigate a potential labour shortage in future? What new opportunities can be found in these societal shifts?
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February 11, 2025
Nordic Trend Tracker February 2025
Report from our partners at the Nordic Tourism Collective tracking 2024 trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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January 22, 2025
ETOA Webinar | AI for 2025’s Hot Topics: Crowding, Visitor Dispersal and Traveller Reviews
In this member-exclusive webinar, we look at the use of AI to deep dive into new data sources and build impact models to understand visitor behaviour in-destination.
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January 21, 2025
Global Accessibility Report from City Destinations Alliance
With one-in-six of the global population having some form of accessibility needs the report takes a look at various initiatives being pursued by destinations to ensure they are welcoming to all visitors, and the steps that destinations can take to progress their understanding of accessibility.
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January 21, 2025
Accor Report: European Travel 2025 – Balancing Growth and Impact
Based on an extensive survey of Europeans planning to travel in 2025 the report suggests that holidays remain a priority despite cost pressures, and that many say they will tweak their plans in response to concerns about both climate change and overtourism.
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January 19, 2025
Data Appeal Report: Five Megatrends Reshaping International Tourism in 2025
A comprehensive look from Data Appeal at five key trends that will shape the 2025 travel landscape: sustainability, AI, personalisation, travel experience and resilience.
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December 17, 2024
Dragon Trail Report: Chinese Traveller Sentiment
A Dragon Trail Research report detailing findings from a survey of Chinese travellers covering their motivations, travel behaviours and booking preferences.
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December 17, 2024
Dragon Trail Report: Chinese Outbound Travel Trade Survey
A Dragon Trail Research report showcasing findings from a survey of outbound travel trade in China that is aimed at helping destinations better market their offerings to potential visitors from the fast-recovering Chinese market.
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December 16, 2024
TerraVerde on Overcoming Anti-tourism Resentment
Article from ETOA Climate Action Partner, TerraVerde on the causes of anti-tourism resentment and potential sustainable solutions to overcome it.
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December 16, 2024
Amadeus Report: Travel Trends 2025
A report that takes different chunks of the travel sector and describes a potential trend to be on the lookout for in 2025, whether that’s the re-emergence of Asia as a source market, enhanced personalisation when flying or unique hotels, plus trends relating to behaviour including a craving for real life connections and to recreate holiday experiences of the past.
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December 16, 2024
UN Tourism Barometer December 2024
The latest UN Tourism analysis reckons that at the global level international tourism will have fully recovered to its pre-pandemic levels in terms of arrivals by the end of 2024.
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