Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
November 17, 2021
ETC Monitoring sentiment for domestic and intra-European travel Wave 9
The ninth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during September the study found sentiment to have remained high with 66% planning to travel between October 2021 and March 2022 and only 15% now saying they do not plan to travel due to COVID-19.
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October 26, 2021
Webinar: Nordic Get-together #6 Airlines ‘taking off’
Airlines are critical to the overall recovery of the industry, join us and hear how the leading airlines in the Nordic’s give their views and insights. Discussions were around current airline and search booking data from a research partner discussing the following questions:
Capacity vs Demand
General build-up of route networks
Changes to the airlines/airport experience in the future
Business vs leisure traffic
The importance of leisure business to the airlines
Brief look at sustainability and what the airlines are working on
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October 19, 2021
Visit Britain Inbound COVID-19 Sentiment Tracker – Wave 3
A survey of 7.500 potential travellers conducted in later summer 2021 across 13 markets in Europe, Asia and North America with a focus on potential trips to Britain, looking at intentions, the planning process and travel preferences. A panoply of tables and charts helps to fill a comprehensive 128-page report including results for each of the markets covered by the study.
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October 19, 2021
WTTC Government Policies Enabling Travel & Tourism Recovery During COVID-19
A round-up of various policies adopted by governments around the globe to try and support the travel and tourism sector, whether in the form of fiscal measures, liquidity support, protecting workers or facilitating travel.
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October 19, 2021
ETC Handbook: Encouraging Sustainable Tourism Practices
A detailed synopsis that explores what sustainable tourism is, why it is important and what destinations and businesses around the world are doing to encourage its adoption. The centrepiece of the report consists of twenty case studies, but perhaps of equal value are the chapters bookending these case studies which help the reader develop a better understanding sustainable tourism and consider the many challenges faced by entities wishing to adopt such practices.
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October 19, 2021
IATA Air Traveller Response to Covid Wave 7
The latest wave of IATA surveying suggests that air travellers are becoming increasingly frustrated with travel restrictions, believing that it is necessary to learn to live with coronavirus. While providing useful insights it is important to recognise that the study is conducted on behalf of IATA.
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October 19, 2021
Amadeus Rebuild Travel Survey 2021
Findings from a survey of 1,000 international travellers in 9 countries across the globe, which finds that while the majority are eager to travel internationally there remains concern regarding the clarity of guidelines/restrictions as well as the potential risk of catching COVID-19 while travelling.
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October 19, 2021
UNWTO Barometer Sept 2021
The Excerpt from the latest UNWTO Barometer pulls together the latest data on the volume and value of international tourism and sentiment among its panel of tourism experts. While some destinations saw signs of life in international tourism in June and July 2021 the overall picture remains one of diminished international tourism, with inter-regional and especially domestic travel being the mainstay for the tourism industry in many parts of the world.
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October 19, 2021
ETC Long haul travel sentiment barometer 3/2021
The key finding is that while residents in key long-haul markets for Europe are more confident than was the case a year ago, they remain cautious about visiting in the immediate future.
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October 19, 2021
ETC Monitoring sentiment for domestic and intra-European travel Wave 8
The eighth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during July the study found sentiment to have remained high with 68% planning to travel between July 2021 and January 2022 and only 15% now saying they do not plan to travel due to Covid-19.
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September 16, 2021
ETOA Webinar | Europe & Korea – Developing Common Interest in Tourism
Representatives from European destinations, the Korean outbound market and the intermediaries who connect them will meet to discuss the state of play of this market and the opportunities for developing commercial interests.
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September 16, 2021
Data Appeal and Sojern Report: Italian Tourism 2021
A 15-page report considering the performance of the tourism sector during summer 2021 and looking ahead to prospects for autumn. The focus of the report is on Italy, but includes a number of other destinations across Europe. It suggests that while there has been a strong bounce-back pre-Covid levels are yet to be achieved, with August flight bookings to Italy being 46% down on 2019.
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September 16, 2021
STR Insight Blog: Tourism After Lockdown: A new standard of accommodation preferences?
A short article exploring the degree to which consumer preferences regarding hotel accommodation are shifting as pandemic-related restrictions are starting to ease in some countries. Findings are based on research conducted in July 2021 in Britain, mainland Europe and North America.
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September 16, 2021
STR Webinar COVID-19 impact on European hotel performance Sept 21
The fourth STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a wealth of data and insight in the usual informative and entertaining style adopted by these webinars. Northern Europe has outperformed Southern Europe this summer thanks to staycation demand and barriers deterring international travel to traditional summer hotspots.
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September 16, 2021
Amadeus Rebuild Travel: Digital Health Survey
9,000 consumers across 9 global markets were surveyed in February 2021 to better understand consumer sentiment regarding the need to provide digital health information when travelling.
Millennials were the most likely to say they would book international travel soon after restrictions are eased with Baby Boomers the least likely to do so.
91% of those polled said there would be some circumstances where they would be comfortable using a digital health passport in order to travel. However, key concerns were the risk that personal information would be hacked, privacy concerns and a lack of transparency and control over where data might be shared
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