Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
February 17, 2022
ETOA Webinar | Mediterranean product and demand
In this free webinar we explore product development and diversification in the Mediterranean region and current demand from global source markets. Expert panellists will share insights about evolving travel trends and business needs and we will discuss prospects for 2022, planning cycles and product development for the region.
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February 10, 2022
ETOA Webinar | Perspectivas de futuro: ¿será este año el de la recuperación?
Tras una sorprendentemente positiva edición de Fitur cabe preguntarse si, por fin, se encuentra la industria del turismo en la senda de la recuperación definitiva. En ETOA estamos recibiendo muchas señales positivas que nos hacen pensar que sí, que esta vez remontamos, pero también queremos saber cómo se ven las cosas desde otras perspectivas.
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January 24, 2022
CELTH Report on Societal Value of Tourism and Recreation
An exploration of what the Netherlands, and wider world, would look like were the hospitality sector not to survive the current coronavirus crisis, including its economic value, its value to the wider environment and its value to what are referred to as social processes.
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January 24, 2022
WTTC Trending in Travel Jan 22
A report claiming that the wanderlust that fuels the travel and tourism sector remains, but which goes on to explore the ways in which consumer behaviours are shifting, both in response to the pandemic and in relation to concerns about the impact that travel has on the wider environment. The study considers changes in booking trends, what consumers consider important for a holiday experience and how consumer profiles are changing.
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January 24, 2022
WTTC Paper on Staff Shortages Jan 22
A reminder of how vital a tool travel and tourism has been in global job creation in the past decade which then highlights that in many countries the sector’s recovery from the pandemic is being hampered by staff shortages as former workers have found roles in different parts of the economy. The report makes a number of recommendations as to how governments and businesses can help alleviate the situation.
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January 24, 2022
UNWTO Big Data for Better Tourism Policy, and Sustainable Recovery
A comprehensive report which defines Big Data in relation to tourism, highlights the variety of sources of big data and looks at the opportunities and challenges that its use presents. The study highlights the ways in which the adoption of big data could aid both recovery from the pandemic and ensure that tourism has a future grounded in sustainability.
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January 24, 2022
UNWTO Barometer Jan 2022
An overview of international tourism performance in 2021 showing that while there was some year-on-year growth, volumes remain far short of those seen in 2019. Growth is anticipated in 2022 but even the more optimistic scenario sees volumes 50% below 2019 by the end of the current year. The panel of experts questioned by UNWTO now mostly believe that it will be 2024 or later before we return to pre-pandemic levels.
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January 12, 2022
ETOA Webinar: Travel Trade Masterclass | North American Demand January 2022
In this session, guest panellists are tour operators based in North America. We will discuss prospects for 2022, planning cycles and product development for their European products and tours.
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January 11, 2022
Nordic Get Together #8 Demand in 2022
Webinar: As the recovery approaches, what are buyers of Nordic and Baltic programmes looking for in 2022. How do they see their customer enquiries and demand? Our panel of experts give their insights.
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December 20, 2021
ETOA Webinar | Prospects for inbound tourism into Wales
Our industry experts will discuss the prospects for recovery in 2022, and what is needed to capitalise on future demand. We will also cover how suppliers might use the travel industry to distribute their products.
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December 13, 2021
European Commission – Regional impacts of the COVID-19 crisis on the tourist sector
A hefty tome from DG Regio that describes the tourism ecosystem in Europe through a series of destination typologies, and examines the impact of COVID-19 on them. It takes a broader look at tourism trends (both those from pre-pandemic and those brought about by it) and considers policy initiatives that can promote sustainable tourism.
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December 13, 2021
Tourism Economics – Airbnb, an economic engine in the EU27
A report produced on behalf of Airbnb setting out its importance to the EU27 labour market, its increasing geographical dispersion away from cities towards more rural area and its resilience during the pandemic.
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December 13, 2021
UNWTO The Economic Contribution of Tourism and the Impact of COVID-19
A report that takes a detailed look at how important tourism was to economies right around the world pre-pandemic and explores the dramatic impact that COVID-19 has had on the sector over the past two years.
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December 13, 2021
STR Insight Blog: Seasonality and winter chills due to COVID-19
A short but insightful piece based on a survey of global international travellers in early November which acts as a reminder that even before the emergence of the Omicron variant travellers remained nervous about international travel
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November 22, 2021
WTTC Report on Investment in Travel and Tourism
A report which highlights the reduction in travel and tourism during the pandemic and the need for capital investment to help bolster recovery. The focus is on ensuring destinations develop an ‘enabling environment’ for investment, and that it is targeted at market segments offering the greatest growth opportunities.
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