Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
September 16, 2021
Expedia Travel Recovery Trend Report Q2 2021
The latest Expedia Trends Report cites strong global search growth, rising international searches and lengthening search windows.
During the past three months searches for city destinations have shown strong growth, although beach destination searches remain strong, which is to be expected given the onset of the Northern Hemisphere summer.
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September 16, 2021
ALVA UK Attractions Recovery Wave 10
The tenth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues to increase while the hesitant “waiting to see what happens” segment has dropped to around 30% of the market.
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July 29, 2021
YouGov International Travel and Tourism Report 2021
Detailed analysis of the international tourism arena, exploring where people intend to travel, what they are looking for and what is holding them back, based on responses from 185,000 consumers across 25 markets. Analysis looks at intentions to travel, both leisure and business, which markets are likely to return the fastest and whether travellers are becoming more “responsible” in their attitudes.
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July 29, 2021
Reiseanalyse German Outbound Holiday Travel Reopening
An exploration of how German citizens currently feel about holiday travel with plenty of charts based on ReiseAnalyse data, examining their plans for the remainder of the year and delving into the need for marketers to understand individual market segments as opposed to basing their decisions on the “average” consumer, as at present there is considerable variation in consumer attitudes.
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July 29, 2021
Eurostat short-stay accommodation bookings via collaborative economy platforms
Headline results from newly available data on bookings made in 2018 and 2019 across four major Collaborative Economy booking platforms within the EU, revealing that in 2019 the number of nights booked was 14% up on the year before at 554 million. Spain, France and Italy are shown to be the countries within the EU27 seeing the largest volume of nights booked via these platforms.
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July 29, 2021
ETC Monitoring sentiment for domestic and intra-European travel Wave 7
The seventh wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during May the study found sentiment to have improved markedly compared with the previous wave, continuing the trend from the most recent survey waves.
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July 29, 2021
ETC Trends and Prospects Q2 2021
A comprehensive look at recent trends and near-term prospects for European tourism which indicates there are faint glimmers of hope for summer as vaccination rates increase and some restrictions are eased, but with a note that downside risks remain in relation to the emergence of new variants. Overall inbound arrivals in Europe are forecast to return to 2019 levels in 2024.
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July 29, 2021
ALVA UK Attractions Recovery Wave 9
The ninth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues improved since the previous wave in April with a commensurate decline in the numbers saying they will wait and see what happens for a while, whereas the proportion saying they are unlikely to return any time soon remain stubbornly around one-in-five of those polled.
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June 23, 2021
Reiseanalyse First Results for 2021
Headline findings from the latest wave of the key survey of German holiday travel demand which has been providing insights for more than half a century.
Germans took 50% fewer foreign holidays in 2020 than the year before but more domestic holidays than in 2019, while looking ahead to 2021 the report finds that holidays remain of central importance to most Germans and, once permitted, they will return to being enthusiastic holiday travellers.
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June 23, 2021
Expedia Traveller Sentiment Report
A timely snapshot suggesting that global travel searches have picked up in Q1 2021 coinciding with increased levels of vaccination, but with the bulk of searches remaining in the 0-21 day window as consumers remain opportunistic. The likely continued dominance of domestic travel is noted, as is a trend towards longer-stay trips.
Overall the study paints a broadly optimistic picture for the speed with which travel may recover later in 2021.
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June 23, 2021
Amadeus Report on Rebuilding Hospitality May 21
A study that assesses the latest trends in consumer demand for hotel stays around the world, but primarily investigates the ways in which properties have been adapting their offer, through innovative product development, revised operational procedures and investing in technology. The report presents both survey findings from a global poll of hoteliers along with a number of case studies.
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June 23, 2021
ETC Long haul travel sentiment barometer 2/2021
A study which finds that while general consumer confidence is on the rise, few in key long-haul source markets for Europe are minded to travel far from their home country during the next few months. Those not planning an international trip cite safety concerns relating to COVID-19 while those saying they are planning a trip in the next few months remain uncertain about the exact timing.
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June 23, 2021
STR Webinar COVID-19 impact on European hotel performance June 21
The third STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a distinctly upbeat tone, focussing primarily on evidence from the UK showing that domestic leisure demand has rebounded swiftly. The story is not uniform either within the UK or across Europe however, with a number of city destinations lagging regional areas of the UK and several leading European markets continuing to see very low occupancy rates.
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May 24, 2021
WTTC Global Economic Impact Infographic May 2021
A 2-page infographic providing the assessment of WTTC regarding global tourism fortunes in 2020. As might be expected data is firmly in negative territory with a halving in the relative importance of travel and tourism to global GDP and 62 million fewer travel and tourism jobs.
WTTC is gradually producing updated infographics for nations around the world detailing key travel and tourism metrics for 2020.
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May 24, 2021
ETC Trends and Prospects Q1 2021
A comprehensive look at recent trends and near-term prospects for European tourism that rather sits on the fence in terms of the upcoming summer by noting that prospects are “mixed”. Plenty of data is reviewed and suggests that early 2021 witnessed Europe facing stiffer headwinds than other global regions.
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