Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
August 10, 2020
Euromonitor Travel 2040: Climate Emergency
A white paper describing a vision of how consumers might book and experience travel two decades from now, with a focus on how technology may help alleviate growing consumer concerns regarding the environment.
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July 9, 2020
UNWTO Barometer
A valuable summary from UNWTO of the impacts on international travel in the first quarter of 2020 and a look ahead to what the full impact may be during the remainder of the year. The headline is that international arrivals look set to decline by between 58% and 78%, and that as many as 120 million direct tourism jobs are at risk.
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July 9, 2020
Arival tours and activity reopening survey
A fascinating poll of attractions and tour/activity providers exploring their expectations regarding a reopening date, likely demand after reopening, the nature of measures they are planning on introducing in order to comply with health and safety protocols and the degree to which they will not be rehiring staff.
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July 9, 2020
UNESCO museums report
A mix of advocacy for the importance of museums to cultural life and findings from a UNESCO survey to explore the impact of COVID-19 on the sector and what actions had been taken to mitigate enforced hibernation. Almost all museums in Western Europe have been forced to close their doors, and some estimates suggest as many as 10% may not reopen.
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July 2, 2020
Tim Fairhurst on tax and tourism: A destination management problem?
Tim Fairhurst, ETOA’s Director of Policy, gives his opinion on city taxes and calls for transparency and reciprocity in their allocation.
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July 2, 2020
Eurostat tourism industries analysis
A useful, if at times somewhat technical, article that describes the number of ‘tourism industry’ enterprises and number of persons employed by these enterprises in the EU27 countries as of 2017. Detailed tables are presented, including those setting out figures for individual EU27 Member States. The article highlights that almost 12 million people were employed in ‘tourism industries’, that’s one-in-five of all those working in the service sector.
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July 2, 2020
Euromonitor themes transforming consumer markets
A thought piece that has as its primary focus consumer behaviour in a post-pandemic world, and while not centred on issues key to the travel and tourism sector there are some important propositions regarding how long-lasting impacts from the pandemic may influence future lifestyles. In short consumers are expected to be more risk averse and focus more on their health and financial wellbeing.
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July 2, 2020
USTOA Member Survey June 2020
A set of charts and tables that describe the findings from a USTOA survey investigating the extent to which tour operators were seeing demand return, and when DMOs reckoned their destination would reopen. Topics include expectations on group size restrictions and whether national or international protocols were set to be adopted.
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June 22, 2020
David Edwards on Tourism Statistics
A useful companion document for those reading tourism statistics, with a digestible look at why data from different places doesn't always match up.
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June 19, 2020
ETOA Seminar: Brexit – What the travel industry needs to know
The full-length recording of our one-day Brexit seminar on 31st October 2019. Starting points for each each session are given.
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June 19, 2020
Tom Jenkins International Mountain Tourism Day 2020
ETOA's Tom Jenkins explores the value of the mountain tourism industry; its role in Europe-China tourism development and its role in recovery post-coronavirus.
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June 19, 2020
Tom Jenkins message to the Cultural Tourism Industry Recovery Conference in China
ETOA CEO Tom Jenkins delivers a message to the Cultural Tourism Industry Recovery Conference in China.
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June 19, 2020
Tom Jenkins BBC Radio on “Covid corridors”
ETOA CEO Tom Jenkins on BBC Radio with Jose Ramon Bauza, MEP talks about the revival of Europe as a destination and calls for a common approach to opening up, avoiding "Covid corridors".
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June 19, 2020
Journal of sustainable tourism – COVID-19 and intention to fly
A data-driven academic journal article in the Journal of Sustainable Tourism on the ways that COVID-19 has affected passengers' motivation and intention to fly. Has useful summary videos of the findings.
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June 19, 2020
Skift on the pivot to domestic travel
A short article from Skift, looking at which countries might gain and which lose if all international travel demand shifts to domestic.
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