The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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Members
April 26, 2021

STR Blog: Travel Barriers after lockdown

A short blog article from STR shining a light on some of the findings from a recent poll of more than 1,300 global travellers. The article discusses the barriers influencing travellers’ decisions not to book or undertake overnight trips including government restrictions, the behaviour of other travellers and financial concerns such as the challenge of getting a refund.
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Members
April 26, 2021

ALVA UK Attractions Recovery Wave 7

The seventh wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they will return to visiting attractions once permitted continues to edge up while those saying they are unlikely to return for a long time edge down in number, but remain around one-in-three.
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Members
April 26, 2021

IATA Air Traveller Response to Covid Wave 5

The fifth wave of sentiment tracking by IATA brings to the surface the opinions of recent fliers from 11 countries around the world. Findings include that two-thirds report restrictions have negatively impacted their quality of life, that 84% won’t travel if there is a chance of quarantine and nine-in-ten say that governments should standardise protocols relating to vaccination and testing.
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Members
April 26, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 6

The sixth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during February the study found sentiment to have improved slightly compared with the previous wave, a trend now becoming well established.
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April 13, 2021

ETOA Webinar | Tourisme en France: les clés d’une reprise durable

Quelles sont les clés pour une reprise réussie du tourisme en France: à court terme; tout en continuant d’atténuer et gérer la crise de la COVID-19, et pour les années à venir?
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March 30, 2021

ETOA Webinar | Re-opening Europe: follow the evidence

How and when will Europe re-open in 2021? While pandemic management is the priority, planning a safe return to international mobility as soon as conditions permit is essential. Once Europe’s internal borders open, it would be illogical to exclude long-haul visitors who can meet health requirements. Meanwhile, safe travel corridors are being developed bilaterally. Responsible return to travel is possible: clients are more than ready to get tested, vaccinated and observe all necessary protocols. We can deliver safe services, for tourists, business visitors and the events industry. We have learned to live and work with continued public health precautions.
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March 23, 2021

ETOA Webinar | Destination 2030: It’s all about Athens

In this webinar, we bring together a top destination and far-sighted expertise. Is there a conflict between the hope that tourism becomes a more collaborative, consensus-seeking phenomenon and industry’s commercial imperatives, or can public and private sectors build a better partnership?
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Members
March 17, 2021

Euromonitor Top 100 City Destinations 2021

Available as a standalone set of slides or with an accompanying 32 minute webinar the analysis looks at how leading global city destinations performed in 2020 and briefly considers trends that may emerge in 2021. Each world region is put under the spotlight looking at city rankings along with a number of city case studies focussing on the ways in which DMOs or NTOs responded to the pandemic.
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Members
March 17, 2021

ETC Sustainable Tourism Toolkit

A comprehensive document aimed at European NTOs to help guide their creation and implementation of sustainable tourism strategies. While much of the 53-page handbook is dedicated to a series of modules that guide practitioners in their work it also contains helpful sections that introduce the importance of sustainability within the tourism sector, the benefits of developing a national approach and a recognition of the many challenges that can hamper progress.
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Members
March 17, 2021

ETC Trends and Prospects Q4 2020

A comprehensive look back at how European destinations performed in 2020 and what shape recovery in 2021 and beyond may take. The report also discusses the future of business tourism, suggesting that rumours of a permanent decline are misplaced. In addition to taking a look at the aviation and accommodation sectors the report reviews the performance of key origin markets and looks forward to how the economies of European nations and those of important long-haul source markets will perform in the next year or two.
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Members
March 17, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 5

The penultimate of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during late December and January the study found sentiment to have improved slightly compared with the month before for the second consecutive wave of the study.
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Members
March 16, 2021

UNWTO Covid-19 Travel Restrictions Report

Latest in a series of detailed UNWTO reviews that describe the extent to which governments around the world are continuing to restrict travel and tourism. A detailed report providing a single over-arching insight, namely that two-thirds of global destinations are either fully or partially closed to international arrivals, and that the governments of most of the leading source markets are advising their citizens to avoid all non-essential foreign travel. Reports are produced and updated frequently. You will find the most recent one on this page, as well as links to earlier reports.
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February 23, 2021

Seminario ETOA | hacia una recuperación sostenible del turismo

El próximo 23 de febrero celebraremos, de la mano de NECSTour, un interesante seminario centrado en la recuperación del sector turístico y, más concretamente, en cómo debería el mercado español enfrentarse a ella teniendo en cuenta la llegada y distribución de los fondos europeos. ¿Será eficiente su reparto? ¿Se tendrá en cuenta la importancia de un sector que es clave para la economía española?
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February 18, 2021

ETOA Webinar | Prospettiva sul turismo in Italia nel 2021-22

Questo webinar precede il worksop ETOA VIVA Italian Marketplace, e avrà come obiettivo quello di portarvi una prospettiva sul turismo in Italia nel 2021-22. Avremo con noi rappresentanti del settore turistico italiano che condivideranno le loro strategie di adattamento alla domanda e i requisiti dei viaggiatori per il 2021-22.
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February 11, 2021

North American Marketplace 2021 | When will Europe’s borders open?

Industry leaders discussed when will Europe’s borders open to North America outbound, the latest assessment of issues and potential impact.
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