Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
July 4, 2024
ETOA Webinar | How does Adventure travel fit into Europe?
For many, Europe is an adventure paradise and is still one of the most popular regions in the world to discover exciting activities, landscapes and attractions.
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June 26, 2024
ForwardKeys Webinar | What’s on the cards for European tourism this summer?
What is summer 2024 looking like for tourism to Europe? Where are visitors coming from, and where are they going?
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June 17, 2024
World Economic Forum Travel & Tourism Development Index May 2024
The latest iteration of the WEF Travel & Tourism Development Index (the successor of its Competitiveness Index) shines a light on a raft of measures that help to describe the performance of nations around the world when it comes to factors and policies that enable the sustainable and resilient development of Travel & Tourism.
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June 17, 2024
UN Tourism Barometer May 2024
The latest UN Tourism analysis indicates that in the first quarter of 2024 the number of international overnight trips reached 97% of its pre-pandemic level, while focussing solely on Europe arrivals were in fact fractionally up on the same period of 2019.
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June 14, 2024
Pulse Check: Climate Action Plans June 2024
ETOA Pulse Check: Our members' opinion on the necessity of a climate action plan for commercial success and organisational credibility.
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June 13, 2024
TerraVerde on Risks and Solutions for Climate Change in Tourism
Article from ETOA Climate Action Partner, TerraVerde on the impacts of climate change, and the strategies travel providers can employ to mitigate risks.
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June 13, 2024
TerraVerde on Green Claims Code and Greenwashing
Article from ETOA Climate Action Partner, TerraVerde on green claims and greenwashing.
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June 13, 2024
Lighthouse Industry Blog
A selection of articles and opinion pieces on hotel and short-term rentals from our data partners at Lighthouse.
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June 13, 2024
Data Appeal on the impact of Brussels Pride on destination tourism
Following Brussels Pride 2024, Data Appeal have written a report on Belgium’s perceived level of inclusivity using their LGBTQ+ Index.
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June 13, 2024
Data Appeal on Exploring the Effects of the Tour de France 2024 on Tourism
Data Appeal blog on the impact of the 2024 Tour de France on tourism
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June 12, 2024
ETOA Webinar | Asian Demand
In this webinar Tom Jenkins and our expert panel will explore the current status of the Asian outbound markets to Europe as well as trends and opportunities for 2025 and beyond.
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May 29, 2024
ETOA Webinar | Demand for Europe
How is demand for Europe looking and what is around the corner in terms of demand and product development? During this webinar, Tom Jenkins will discover what some of our established member operators are experiencing.
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May 22, 2024
Data Appeal Webinar: Making Green Choices Without Turning Blue!
Join us for a dynamic data-driven exploration of sustainability in tourism destinations, where we'll delve into the crucial pillars of environment, economy, society, and governance.
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May 20, 2024
Paris je T’aime Olympic Coverage and Lodging Update April 2024
An update from Paris je T’aime (in French, with some charts in English). The presentation looks at press coverage ahead of the Games, as well as hotel occupancy rate forecasts and international arrivals by origin market.
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May 20, 2024
ETC Monitoring sentiment for domestic and intra-European travel Wave 18
The eighteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during April 2024 this wave finds that the appetite for leisure travel within Europe during the upcoming summer is stronger than was the case a year ago.
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