Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
May 20, 2024
ETC Trends and Prospects Q1 2024
A detailed review of the latest trends and near-term prospects for European tourism, a key finding of which is that international tourism to Europe will have returned to 2019 volumes by the end of 2024, with visitors to Europe spending €742.8bn, 14.3% up on 2023 in nominal terms.
More
May 14, 2024
ETOA Webinar | Demand for United Kingdom and Ireland
With the launch of Britain & Ireland Marketplace 2025, we take stock of current challenges and opportunities for the inbound UK and Irish market.
More
May 9, 2024
ETOA Webinar | Exploring North American demand for Europe
As the demand from one of the most important source markets for European tourism continue to soar, once again we look towards the North American continent to explore the current demand and future opportunities.
More
May 2, 2024
ETOA Webinar | Adventure tourism in Europe: Dispelling the myths
Adventure travel has bounced back fast over the last few years, appealing to a wide variety of travellers from all over the world who want more than just a traditional holiday when they travel.
More
April 30, 2024
ETOA & NTC Webinar | The Brazilian and Latin American Markets – An exciting future!
Join this webinar to discover the potential of the Brazilian and Latin American markets to Europe. How have the markets recovered in Europe post pandemic, and how important are European destinations in Latin American outbound tourism?
More
April 26, 2024
Pulse Check: B2B Social Media Platforms
ETOA Pulse Check: Our members' opinion on B2B social media usage.
More
April 19, 2024
ETC – Climate Change and Tourism in Europe
A valuable analysis that covers the role of climate change in travel, what travellers are saying about the subject, the extent to which sustainability gets a mention in traveller reviews and the potential future for travel amidst ongoing climate change.
More
April 19, 2024
Tourism Alliance Insight Conference – UK as a Destination March 2024
The complete deck of all the presentations at the Tourism Alliance Insight Conference on 19th March 2024.
More
April 9, 2024
Destinations Exchange Europe 2024
The complete slide deck from Destinations Exchange Europe 2024.
More
March 27, 2024
ETOA Webinar | Navigating the Changing Landscape: Contact, Payments and Business Operations in Travel
The business landscape is constantly evolving, and navigating it profitably can pose many challenges.
More
March 26, 2024
ETOA Webinar | Outbound Indian Market – Trends and Prospects
ETOA has recently launched a campaign focussed on the Indian outbound market, having taken a stand at OTM Mumbai.
More
March 21, 2024
ETOA & NTC Webinar | Techmatters #4 – Technology for Sustainability
NTC's Techmatters mini-series on Technology for Sustainability.
More
March 19, 2024
ETOA Webinar | Guiding Regulations in Italy
This ETOA member-only webinar is focused on the legal and practical implications of Italy’s new guiding regulations.
More
March 15, 2024
WeTravel – Travel Trends Report 2024
WeTravel report provides insights into this year's bookings and payments trends based on data collected from a survey of over 600 travel businesses.
More
March 15, 2024
Travel Weekly Insight Report March 2024
A report based on analysis and UK consumer research that looks at the market outlook, what can be gleaned from the latest consumer research, the issue of climate change and sustainability along with a discussion relating to AI and technology.
More