Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
June 13, 2024
TerraVerde on Green Claims Code and Greenwashing
Article from ETOA Climate Action Partner, TerraVerde on green claims and greenwashing.
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June 13, 2024
Lighthouse Industry Blog
A selection of articles and opinion pieces on hotel and short-term rentals from our data partners at Lighthouse.
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June 13, 2024
Data Appeal on the impact of Brussels Pride on destination tourism
Following Brussels Pride 2024, Data Appeal have written a report on Belgium’s perceived level of inclusivity using their LGBTQ+ Index.
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June 13, 2024
Data Appeal on Exploring the Effects of the Tour de France 2024 on Tourism
Data Appeal blog on the impact of the 2024 Tour de France on tourism
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June 12, 2024
ETOA Webinar | Asian Demand
In this webinar Tom Jenkins and our expert panel will explore the current status of the Asian outbound markets to Europe as well as trends and opportunities for 2025 and beyond.
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May 29, 2024
ETOA Webinar | Demand for Europe
How is demand for Europe looking and what is around the corner in terms of demand and product development? During this webinar, Tom Jenkins will discover what some of our established member operators are experiencing.
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May 22, 2024
Data Appeal Webinar: Making Green Choices Without Turning Blue!
Join us for a dynamic data-driven exploration of sustainability in tourism destinations, where we'll delve into the crucial pillars of environment, economy, society, and governance.
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May 20, 2024
Paris je T’aime Olympic Coverage and Lodging Update April 2024
An update from Paris je T’aime (in French, with some charts in English). The presentation looks at press coverage ahead of the Games, as well as hotel occupancy rate forecasts and international arrivals by origin market.
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May 20, 2024
ETC Monitoring sentiment for domestic and intra-European travel Wave 18
The eighteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during April 2024 this wave finds that the appetite for leisure travel within Europe during the upcoming summer is stronger than was the case a year ago.
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May 20, 2024
ETC Trends and Prospects Q1 2024
A detailed review of the latest trends and near-term prospects for European tourism, a key finding of which is that international tourism to Europe will have returned to 2019 volumes by the end of 2024, with visitors to Europe spending €742.8bn, 14.3% up on 2023 in nominal terms.
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May 14, 2024
ETOA Webinar | Demand for United Kingdom and Ireland
With the launch of Britain & Ireland Marketplace 2025, we take stock of current challenges and opportunities for the inbound UK and Irish market.
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May 9, 2024
ETOA Webinar | Exploring North American demand for Europe
As the demand from one of the most important source markets for European tourism continue to soar, once again we look towards the North American continent to explore the current demand and future opportunities.
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May 2, 2024
ETOA Webinar | Adventure tourism in Europe: Dispelling the myths
Adventure travel has bounced back fast over the last few years, appealing to a wide variety of travellers from all over the world who want more than just a traditional holiday when they travel.
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April 30, 2024
ETOA & NTC Webinar | The Brazilian and Latin American Markets – An exciting future!
Join this webinar to discover the potential of the Brazilian and Latin American markets to Europe. How have the markets recovered in Europe post pandemic, and how important are European destinations in Latin American outbound tourism?
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April 26, 2024
Pulse Check: B2B Social Media Platforms
ETOA Pulse Check: Our members' opinion on B2B social media usage.
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