Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
October 2, 2024
Lighthouse Webinar: A look at short-term rentals and hotel accommodation in European destinations
Short-term rentals have had a noticeable effect on capacity and destinations’ ability to manage it with full information. This webinar, presented by our new partner, Lighthouse LTD, will explore how these two distinct accommodation types impact European tourist destinations, and share some emerging trends.
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September 27, 2024
OECD Tourism Trends and Policies 2024
The 2024 edition of OECD's Tourism Trends and Policies report, setting out tourism trends and top policy priorities to promote sustainable development through tourism.
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September 27, 2024
City DNA – City Travel Report 2024
The tenth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues to increase while the hesitant “waiting to see what happens” segment has dropped to around 30% of the market.
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September 27, 2024
ACI Airport Industry Connectivity Report 2024
A comprehensive examination into the extent of connectivity on offer to passengers flying to, from and between airports in Europe, focussing on both direct and indirect connections and comparing the 2024 situation with both last year and a pre-pandemic benchmark from 2019.
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September 27, 2024
UN Tourism Barometer Sept 2024
The latest UN Tourism analysis has as its main headline that in the first seven months of 2024 international tourist arrivals recovered to 96% of the tally achieved in the same period of 2019.
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September 27, 2024
ETC Trends and Prospects Q2 2024
A detailed review of the latest trends and near-term prospects for European tourism which reveals that thus far in 2024 international arrivals in Europe are 6% ahead of the equivalent period back in 2019. Despite a promising outlook various challenges such as overcrowded destinations and extreme weather events are highlighted.
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September 24, 2024
Euromonitor Webinar | Forecasts for Europe 2025
With European leisure travel exceeding pre-pandemic levels, what does travel to Europe look like now?
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September 13, 2024
Pulse Check: Adventure Tourism and Low Season
ETOA Pulse Check: Our members' opinion on the operating environment in 2024 compared with 2023.
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September 12, 2024
ETOA Webinar | Destination Briefing: Paris city access
Coach access restrictions affecting Paris arrondissements 1-4 this autumn.
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August 6, 2024
ETOA Webinar | Mega Events and Tourism – Coasting or Hosting?
Right in the middle of Paris 2024, we discuss how large-scale sporting events and destinations work together
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July 11, 2024
Data Appeal Report: Post-Summer 2024 Tourism Trends and Forecasts for France, Greece, Italy and Spain
An exploration by our partners at Data Appeal of which markets Mediterranean destinations might look to attract after the peak summer season, with a suggestion that although demand will taper off leading to lower rates, the overall tendency for a prolongation of the peak summer season looks set to be an ongoing trend.
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July 11, 2024
McKinsey & Company : The state of tourism and hospitality in 2024
This fascinating report covers a great deal of ground, exploring both the latest trends in origin and destination markets, traveller behaviours, the rapidly expanding luxury tourism market and the challenge of overcrowding faced by destinations as demand continues to increase.
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July 11, 2024
ETC Monitoring sentiment for domestic and intra-European travel Wave 19
The nineteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during May and early June this wave finds that three out of four Europeans are planning to travel between June and November this year.
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July 11, 2024
Mabrian White Paper: A Roadmap to Move Destinations Away From Overtourism
Report from our partners at Mabrian that covers different dimensions of capacity management and sustainable travel, highlighting the importance of strong data to help unpick what destinations can do to help potential visitors to make decisions that will benefit local communities as well as the wider environment, with the report using a range of case studies to illustrate some of the concepts discussed.
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July 11, 2024
Mabrian Report: The rise of Bosnia Herzegovina Travel: Trends and Destination Opportunities to Watch Out For
A deep dive from our partners at Mabrian into data describing the current state of tourism in the Southeast Mediterranean region, including a look at connectivity with key origin markets, why visitors opt to spend time in the region and key challenges and opportunities.
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