Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
March 15, 2024
ETC Trends and Prospects Q4 2023
A detailed review of the latest trends and near-term prospects for European tourism, indicating that last year international arrivals in Europe came within 2% of their 2019 tally, and with two out of three European nations now at or close to pre-pandemic volumes.
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March 15, 2024
Pulse Check: Tourism support from local governments
ETOA Pulse Check: Our members' opinion on support for tourism from local governments.
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March 14, 2024
ETOA Webinar | Chinese demand
The Chinese market is coming back to Europe after some uncertain years. Is Europe ready and competitive? We explore what Chinese travellers are looking for and how European suppliers and destinations can welcome this important source market.
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February 28, 2024
ETOA General Assembly 2024
Recording of ETOA's General Assembly.
Brussels, 28th February 2024
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February 28, 2024
ETOA Industry Day Brussels February 2024
The complete slide deck from our Industry Day in Brussels in February 2024.
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February 28, 2024
Paris 2024 High Level Briefing
Presentation given by Corinne Menegaux of Paris Je T'aime at our Industry Day in Brussels February 2024.
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February 22, 2024
ETOA Webinar | Hotels and the travel trade – working in harmony?
Ahead of ETOA’s Destinations Exchange Europe this webinar will investigate the booking of accommodation for groups and FITs.
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February 13, 2024
ETOA Webinar | How ETOA’s North American members are planning for another year of high demand
What does another strong year of North American travel to Europe mean in terms of business, operational challenges and opportunities for member operators? Are they noticing specific trends for ‘24 and beyond that local partners need to be ready for? Exploring these topics are some of ETOA’s leading US and Canadian operators.
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February 13, 2024
Nordic Trend Tracker January 2024
Report from our partners at the Nordic Tourism Collective tracking trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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February 13, 2024
ETC Long haul travel sentiment barometer 1/2024
An insight into how those in key long-haul source markets for Europe are feeling about travelling long-haul during 2024, revealing that the appetite to visit is broadly similar to last year, but high travel costs continue to be a leading barrier.
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February 13, 2024
UNWTO Barometer January 2024
The latest UNWTO analysis indicates that in 2023 the number of international overnight trips reached 88% of its pre-pandemic level. Looking ahead to 2024 international tourism is expected to exceed 2019 volumes by around 2%.
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February 10, 2024
Pulse Check: Operating environment for tourism in 2024
ETOA Pulse Check: Our members' opinion on the operating environment in 2024 compared with 2023.
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January 19, 2024
ETOA Webinar | VIVA – Sourcing sustainable tourism
VIVA - Sourcing sustainable tourism
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January 17, 2024
ETOA Webinar | North American Demand
Of all the long-haul markets for Europe, North America has recovered faster and stronger. For many operators selling Europe in the US and Canada 2023 was better than 2019.
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December 20, 2023
Mabrian Trending Destinations for 2024
Our data partners, Mabrian, have produced the latest update of their travel motivation analysis for 2024 focusing on the evolution of trends in motivations to visit Europe.
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