Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
December 20, 2023
Euromonitor Top 100 City Destinations Index 2023
Headline findings from the latest Euromonitor assessment of the Top 100 City Destinations includes the full list and some key findings relating to the pillars that make up the overall index, such as which cities are performing best in relation to sustainability.
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December 20, 2023
AI in Tourism: Unveiling the Potential and Benefits for SMEs in the Hotel Sector
A study that explores the transformative opportunities that AI presents to the hotel sector in Europe based on a survey of hotels from across five nations.
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December 20, 2023
IRU Intelligence Briefing: IRU Green Compact
Almost all tourism journeys feature the use of a road vehicle at some point, whether that’s a hire car, taxi, or travel by coach – this study examines ways in which Europe can fulfil its ambition of making road traffic (including commercial vehicles) carbon neutral by 2050.
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December 20, 2023
UNWTO Barometer November 2023
The latest UNWTO analysis confirms that in the first nine months of this year the volume of international tourism recovered to 87% of its pre-pandemic equivalent, with Europe doing rather better at 94% of its 2019 tally.
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December 19, 2023
ETOA Webinar | Britain and Ireland: Trends and Prospects
How has tourism to Britain and Ireland fared in 2023 and what next year looks like?
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December 12, 2023
ETOA North American briefing | Update on ETIAS and networking opportunities
An informal drop-in session dedicated to our North American network
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December 6, 2023
Data Appeal Industry Blog
A selection of articles and opinion pieces from our data partners at Data Appeal.
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December 6, 2023
Data Appeal Webinar: This Title about AI & Big Data Empowering DMOs was not written by ChatGPT… but should have been
Data Appeal Webinar: This Title about AI & Big Data Empowering DMOs was not written by ChatGPT… but should have been
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November 27, 2023
ETOA Insight Webinar | Mabrian’s Big Data unveils the new travel motivations and the trending destinations for 2024
Our partners at travel intelligence provider Mabrian have published a variety of studies analysing motivations for travel.
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November 21, 2023
ETOA Webinar | Asia market update for ETM workshop
Asia market update webinar ahead of ETM Asia & Pacific
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November 20, 2023
ETOA Webinar | Call for AC Applications
The European tourism association seeks strong leaders across its membership to join ETOA’s Advisory Council. In this webinar, ETOA President Jennifer Tombaugh and other members of ETOA Advisory Council shared their experiences and answered questions from potential applicants.
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November 13, 2023
Data Appeal: Italy Digital Destination Awards 2023
The 2023 edition of Italy Digital Destination, the annual report and awards from our partners at Data Appeal. The awards recognise Italian regions and destinations that have recorded the best online performance related to reputation, food and wine and hospitality.
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November 13, 2023
Data Appeal on How Taylor Swift’s Eras Tour transforms destination marketing
Data Appeal blog on the impact of the European leg of Taylor Swift's Eras tour to Milan, Amsterdam and London.
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November 13, 2023
Data Appeal: Data-Driven Sustainable Strategies, The DMO Handbook
A free handbook from our partners at Data Appeal, exploring how destinations can champion responsible travel through the strategic use of data.
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