Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
February 22, 2024
ETOA Webinar | Hotels and the travel trade – working in harmony?
Ahead of ETOA’s Destinations Exchange Europe this webinar will investigate the booking of accommodation for groups and FITs.
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February 13, 2024
ETOA Webinar | How ETOA’s North American members are planning for another year of high demand
What does another strong year of North American travel to Europe mean in terms of business, operational challenges and opportunities for member operators? Are they noticing specific trends for ‘24 and beyond that local partners need to be ready for? Exploring these topics are some of ETOA’s leading US and Canadian operators.
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February 13, 2024
Nordic Trend Tracker January 2024
Report from our partners at the Nordic Tourism Collective tracking trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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February 13, 2024
ETC Long haul travel sentiment barometer 1/2024
An insight into how those in key long-haul source markets for Europe are feeling about travelling long-haul during 2024, revealing that the appetite to visit is broadly similar to last year, but high travel costs continue to be a leading barrier.
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February 13, 2024
UNWTO Barometer January 2024
The latest UNWTO analysis indicates that in 2023 the number of international overnight trips reached 88% of its pre-pandemic level. Looking ahead to 2024 international tourism is expected to exceed 2019 volumes by around 2%.
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February 10, 2024
Pulse Check: Operating environment for tourism in 2024
ETOA Pulse Check: Our members' opinion on the operating environment in 2024 compared with 2023.
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January 19, 2024
ETOA Webinar | VIVA – Sourcing sustainable tourism
VIVA - Sourcing sustainable tourism
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January 17, 2024
ETOA Webinar | North American Demand
Of all the long-haul markets for Europe, North America has recovered faster and stronger. For many operators selling Europe in the US and Canada 2023 was better than 2019.
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December 20, 2023
Mabrian Trending Destinations for 2024
Our data partners, Mabrian, have produced the latest update of their travel motivation analysis for 2024 focusing on the evolution of trends in motivations to visit Europe.
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December 20, 2023
Euromonitor Top 100 City Destinations Index 2023
Headline findings from the latest Euromonitor assessment of the Top 100 City Destinations includes the full list and some key findings relating to the pillars that make up the overall index, such as which cities are performing best in relation to sustainability.
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December 20, 2023
AI in Tourism: Unveiling the Potential and Benefits for SMEs in the Hotel Sector
A study that explores the transformative opportunities that AI presents to the hotel sector in Europe based on a survey of hotels from across five nations.
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December 20, 2023
IRU Intelligence Briefing: IRU Green Compact
Almost all tourism journeys feature the use of a road vehicle at some point, whether that’s a hire car, taxi, or travel by coach – this study examines ways in which Europe can fulfil its ambition of making road traffic (including commercial vehicles) carbon neutral by 2050.
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December 20, 2023
UNWTO Barometer November 2023
The latest UNWTO analysis confirms that in the first nine months of this year the volume of international tourism recovered to 87% of its pre-pandemic equivalent, with Europe doing rather better at 94% of its 2019 tally.
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December 19, 2023
ETOA Webinar | Britain and Ireland: Trends and Prospects
How has tourism to Britain and Ireland fared in 2023 and what next year looks like?
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December 12, 2023
ETOA North American briefing | Update on ETIAS and networking opportunities
An informal drop-in session dedicated to our North American network
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