Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
September 29, 2023
Mabrian Evolving traveller behaviour: the rise of experiential travelling
Mabrian study using social listening to analyse traveller motivation for experiential activities.
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September 29, 2023
Data Appeal Top Summer Travel Destinations 2023
The analysis presented here draws on a proprietary analysis of online reviews to assess sentiment towards leading Mediterranean destinations over the peak summer months of this year, broadly finding that sentiment has improved compared with last summer.
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September 29, 2023
UNWTO Tourism Highlights 2023
A comprehensive round-up of international tourism in each year between 2020 and 2022 which assesses the economic impact of the pandemic on the sector, tracking the precipitous decline of 2020 through to the strong rebound of last year.
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September 29, 2023
UNWTO Barometer September 2023
The latest UNWTO analysis paints a broadly positive picture for how 2023 has evolved with an increasing number of destinations seeing international arrivals approaching the levels seen in 2019, with a handful actually exceeding this tally. A note of caution is struck in relation to the economic wellbeing of potential tourists as we head towards 2024.
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September 29, 2023
Expedia Traveller Insights Report Q3 2023
The latest Expedia Trends Report once again paints a largely positive picture that suggests traveller behaviour is swiftly returning to seasonal norms in terms of search lead-times, and with long-haul travel once again back on the agenda for many.
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September 28, 2023
ETOA & Euromonitor Webinar | Measuring Sustainability for Travel and Tourism
Euromonitor’s Senior Head of Travel Research, Caroline Bremner, will showcase the latest results from Euromonitor’s Sustainable Travel Index with a focus on Europe, highlighting key success stories.
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September 27, 2023
Euromonitor blog on Paris 2024 Olympic Games: Challenges and Opportunities for French Tourism
Euromonitor article on the impact of the Paris Olympics on visitor numbers, regular tourism business ad post games legacy.
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September 20, 2023
ETOA ed ELTA Webinar | Il valore economico del Turismo LGBTQ+ in Europa
This webinar looks at the comparative growth of different markets for Europe, the value of that each visitor brings to Europe, the impact that multi-country marketing might have and what obstacles stand in the way.
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September 19, 2023
ETOA Webinar | Tourisme: Soutenir l’action climatique
Les prescripteurs touristiques sont en recherche de fournisseurs développant des actions vérifiables en termes de durabilité, spécialement sur leur action climatique. Mesurer et réduire l’empreinte carbone est le noyau de tout plan d’action climatique.
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September 12, 2023
ETOA Webinar | ForwardKeys review of the summer season
Our partners at ForwardKeys will present a data-focussed review of the summer season.
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August 23, 2023
Webinar | Understanding the growing importance of Marketing and Technology
With the online world becoming ever more important as Tourism's main shop window to the world, Marketing and Technology have never been closer knit or such an important part of our business strategy.
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August 17, 2023
Tootbus Study: Attitudes to Sustainable City Breaks 2023
A study from ETOA member, Tootbus, asking travellers in France, Belgium and the UK what type of city break they prefer, their perceptions of sustainable city breaks and the impact of inflation on these perceptions.
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August 17, 2023
City DNA – City Travel Report 2023
The full report is available to purchase, but the Executive Summary contains some important findings that reflect the experience of 115 city destinations across Europe, demonstrating that visitors began returning to cities in 2022 after the two very lean preceding years.
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August 17, 2023
Expedia – The Path to Purchase: uncovering how travellers plan and book online
A highly valuable piece of research detailing the ways in which travellers are inspired, how they research and how they book. In addition to the report standalone snapshots exist for those wishing to dig deeper into the findings for a specific origin market.
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August 17, 2023
Envisioning Tourism in 2030 and Beyond: The changing shape of tourism in a decarbonising world
The study describes a scenario under which the tourism sector could achieve decarbonisation, highlighting that this will entail a dramatic change in travel behaviours if overall trip volume growth is to continue at its historic rate, with shifts in the distance people travel and the modes of transport that they use.
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