Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
November 13, 2023
Data Appeal: Italy Digital Destination Awards 2023
The 2023 edition of Italy Digital Destination, the annual report and awards from our partners at Data Appeal. The awards recognise Italian regions and destinations that have recorded the best online performance related to reputation, food and wine and hospitality.
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November 13, 2023
Data Appeal on How Taylor Swift’s Eras Tour transforms destination marketing
Data Appeal blog on the impact of the European leg of Taylor Swift's Eras tour to Milan, Amsterdam and London.
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November 13, 2023
Data Appeal: Data-Driven Sustainable Strategies, The DMO Handbook
A free handbook from our partners at Data Appeal, exploring how destinations can champion responsible travel through the strategic use of data.
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November 13, 2023
ETC Monitoring sentiment for domestic and intra-European travel Wave 17
The 17th wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour.
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November 13, 2023
ETC Trends and Prospects Q3 2023
A detailed review of the latest trends and near-term prospects for European tourism which finds that international tourism in Europe has proven to be resilient during the early months of 2023, but with notable variations when looking at the performance of individual destinations.
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November 13, 2023
ETC Long haul travel sentiment barometer 3/2023
An insight into how those in key long-haul source markets for Europe are feeling with regard to travelling long-haul during the final four months of 2023.
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November 2, 2023
ETOA Industry Briefing November 2023
The complete slide deck from our Industry Briefing in November 2023.
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October 24, 2023
ETOA Webinar | ETIAS Briefing – the facts
Update on roll-out of the new pre-entry system applicable to non-visa-requiring visitors to Europe.
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October 20, 2023
Diageo webinar | A preview of what’s new at our Visitor Experiences
This webinar takes you on a trip to the Brand Homes, some of the most famous brands in the world, to learn about how they can leave your guests with a ‘taste for more’ in Ireland.
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October 19, 2023
ETOA & NTC Webinar | The Growing Importance of Nature Travel within Tourism
Our nature tourism experts from across the Baltic and Nordic region will discuss emergence and development of nature-based holidays and how experiential travel is now such an important and often-requested option for our customers today.
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October 10, 2023
ETOA Webinar | Paris 2024 Briefing
Next year’s Olympics and Paralympics have been a catalyst for development in the city and across the Paris region. As we saw in London 2012, there will be a displacement of ‘normal’ tourism and different patterns of behaviour.
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October 3, 2023
ETOA Webinar | Climate Action and Tourism: Sourcing Sustainable Product
With expert panellists from the European Commission, national tourism bodies and the private sector, this webinar explores the wider context for sectoral transition from policy and support mechanisms to market and product developments.
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September 29, 2023
Mabrian Evolving traveller behaviour: the rise of experiential travelling
Mabrian study using social listening to analyse traveller motivation for experiential activities.
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September 29, 2023
Data Appeal Top Summer Travel Destinations 2023
The analysis presented here draws on a proprietary analysis of online reviews to assess sentiment towards leading Mediterranean destinations over the peak summer months of this year, broadly finding that sentiment has improved compared with last summer.
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