March 11, 2025
ETOA & Arival Webinar | Attraction Ticketing: The Future of Access to Europe’s Top Sites
Attraction Ticketing: The Future of Access to Europe’s Top Sites
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March 7, 2025
Arival’s Global Operator Landscape: The State of Experiences (3rd Ed. 2024)
Arival’s annual in-depth study of the global operator industry is a detailed look at travel’s third-largest sector: experiences. Based on a survey of more than 7,000 operators worldwide, the report provides a comprehensive view of the state and structure of the tour, activity and attraction marketplace. This report covers key trends in market structure and firmographics, sales and distribution, technology and product development.
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March 7, 2025
Arival: Five Travel Trends to Watch in 2025
From AI to OTAs, overtourism to private tours, here’s how the latest tourism trends are evolving, what’s next, and why they matter to experience operators.
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March 7, 2025
Arival: How Affluent US Millennials Are Changing Travel Planning
The latest report from our partners at Arival on affluent experiences travellers from the USA: Who they are, what they want, and why they’re so important to operators and sellers of tours, activities & attractions.
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March 7, 2025
Arival: 5 Ways to Attract the US LGBTQ+ Experiences Traveller
LGBTQ+ travellers from the USA spend and do more on vacation, but they also expect a little more. Five essential insights from our partners at Arival on how to attract this lucrative market.
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March 6, 2025
Arival Guide to OTAs & Digital Distributors
A comprehensive directory of OTAs and online resellers for operators of tours, activities and attractions from our partners at Arival.
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March 6, 2025
Arival Guide to Choosing a Booking System
A summary of the comprehensive guide from Arival on how to choose a booking system.
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March 5, 2025
ETOA & Travel Tech Show Webinar | Reaching the Elusive Goal: Lower Costs, Greater Efficiency, Better Customer Experience
Reaching the Elusive Goal: Lower Costs, Greater Efficiency, Better Customer Experience
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March 4, 2025
WeTravel – Travel Trends Report 2025
The third annual stocktake courtesy of WeTravel based on the findings from their survey of multi-day group travel operators from across various tourism sectors.
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March 4, 2025
Arival on The Power of Events: How Sports and Performing Arts Drive Tourism
Insights on the key trends around events, from event booking trends, to how and when travellers choose and purchase events and the related travel, from our partners at Arival.
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March 4, 2025
EUROCONTROL Seven Year Forecast 2025-2031
The latest periodic forecast from EUROCONTROL covering their projections for the number of flight movements in Europe during the next seven years.
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March 4, 2025
UN Tourism Barometer January 2025
In its first analysis of the year UNWTO find that in 2024 international tourism recovered to 99% of its pre-pandemic levels. The agency forecast that international tourism arrivals will grow by between 3% and 5% in 2025.
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March 4, 2025
ETC Long haul travel sentiment barometer 1/2025
Travel sentiment towards Europe is somewhat less positive for the year ahead than had been the case twelve months ago, with this especially apparent when thinking about travel in the first four months of 2025
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March 4, 2025
ETC Trends and Prospects Q4 2024
A detailed review of the latest trends and near-term prospects for European tourism that notes the preference for value-driven experiences among consumers who are also seeking out off-season travel and destinations perceived as “affordable”.
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March 3, 2025
Arival Glossary of Terms: Travel Distribution & Technology
A helpful list of travel distribution & technology terms from our partners at Arival.
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February 13, 2025
Nordic Tourism Collective: Cybersecurity primer with Furney Brown
Cybersecurity primer session, with real industry examples, practical tips and a free downloadable companion booklet.
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February 12, 2025
ETOA Webinar | Inverting the population pyramid: Opportunities and challenges of changing demographics
With many travel jobs relying on young workers, how can the industry navigate a potential labour shortage in future? What new opportunities can be found in these societal shifts?
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February 11, 2025
Nordic Trend Tracker February 2025
Report from our partners at the Nordic Tourism Collective tracking 2024 trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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January 22, 2025
ETOA Webinar | AI for 2025’s Hot Topics: Crowding, Visitor Dispersal and Traveller Reviews
In this member-exclusive webinar, we look at the use of AI to deep dive into new data sources and build impact models to understand visitor behaviour in-destination.
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January 21, 2025
Global Accessibility Report from City Destinations Alliance
With one-in-six of the global population having some form of accessibility needs the report takes a look at various initiatives being pursued by destinations to ensure they are welcoming to all visitors, and the steps that destinations can take to progress their understanding of accessibility.
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January 21, 2025
Accor Report: European Travel 2025 – Balancing Growth and Impact
Based on an extensive survey of Europeans planning to travel in 2025 the report suggests that holidays remain a priority despite cost pressures, and that many say they will tweak their plans in response to concerns about both climate change and overtourism.
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January 19, 2025
Data Appeal Report: Five Megatrends Reshaping International Tourism in 2025
A comprehensive look from Data Appeal at five key trends that will shape the 2025 travel landscape: sustainability, AI, personalisation, travel experience and resilience.
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December 17, 2024
Dragon Trail Report: Chinese Traveller Sentiment
A Dragon Trail Research report detailing findings from a survey of Chinese travellers covering their motivations, travel behaviours and booking preferences.
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December 17, 2024
Dragon Trail Report: Chinese Outbound Travel Trade Survey
A Dragon Trail Research report showcasing findings from a survey of outbound travel trade in China that is aimed at helping destinations better market their offerings to potential visitors from the fast-recovering Chinese market.
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December 16, 2024
TerraVerde on Overcoming Anti-tourism Resentment
Article from ETOA Climate Action Partner, TerraVerde on the causes of anti-tourism resentment and potential sustainable solutions to overcome it.
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December 16, 2024
Amadeus Report: Travel Trends 2025
A report that takes different chunks of the travel sector and describes a potential trend to be on the lookout for in 2025, whether that’s the re-emergence of Asia as a source market, enhanced personalisation when flying or unique hotels, plus trends relating to behaviour including a craving for real life connections and to recreate holiday experiences of the past.
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December 16, 2024
UN Tourism Barometer December 2024
The latest UN Tourism analysis reckons that at the global level international tourism will have fully recovered to its pre-pandemic levels in terms of arrivals by the end of 2024.
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December 13, 2024
Pulse Check: 2024 Business Environment Update
ETOA Pulse Check: Update to member sentiment on the 2024 business environment, compared with 2023.
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December 11, 2024
ETOA Webinar | beSMART on Sustainability – changing client behaviour
beSMART on Sustainability - changing client behaviour
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December 4, 2024
Data Appeal Webinar | Unlocking Visitor Value: How Spending and Sentiment Shape the Future of Tourism Destinations
Unlocking Visitor Value: How Spending and Sentiment Shape the Future of Tourism Destinations
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December 2, 2024
ETOA Webinar | Information on UK Electronic Travel Authorisation Scheme (ETA)
The UK has introduced the requirement for an Electronic Travel Authorisation (ETA) applicable to nationals who do not require a visa to travel to the UK (excluding British and Irish nationals).
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November 28, 2024
ForwardKeys Webinar | Overview of 2024 – trends, growth and seasonality
ETOA partners, ForwardKeys, will present a data-driven look at European travel trends in 2024, exclusively for ETOA members
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November 28, 2024
Data Appeal : All Italian Data Report 2024
Analysis relating to Italy’s performance as a destination through the lens of online conversations about the destination, supplemented with analysis of industry data regarding bookings and prices.
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November 28, 2024
Mabrian Report | India Market Insights: Inbound and Outbound
A report from our data partners at Mabrian that covers inbound to India and outbound tourism from India to Europe, looking at the destinations and experiences that resonate with visitors from India.
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November 28, 2024
UN Tourism International Highlights 2024
A comprehensive round-up of international tourism in each year between 2020 and 2023 which assesses the economic impact of the pandemic on the sector, tracking the precipitous decline of 2020 through to the strong rebound in the most recent two years.
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November 28, 2024
ETC Monitoring sentiment for domestic and intra-European travel Wave 20
The twentieth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during September this wave finds that close to three out of four Europeans are planning to travel within Europe over the next six months.
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November 28, 2024
ETC Long haul travel sentiment barometer 3/2024
Travel sentiment towards Europe has seen a dip compared with a year ago, including among those in the USA. Rising costs and an appetite to visit other areas are key motivators for travelling long-haul, but to a region other than Europe.
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November 28, 2024
ETC Trends and Prospects Q3 2024
A detailed review of the latest trends and near-term prospects for European tourism highlighting that despite economic challenges people continue to prioritise travel and tourism.
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November 21, 2024
ETOA webinar | AI and the Future of Travel
In this hands-on session, Joshua Ryan-Saha, Director of Tourism-Tech at the University of Edinburgh's Future Institute, will explore AI applications in tourism, travel and hospitality.
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November 15, 2024
Pulse Check: ETOA Communications
ETOA Pulse Check: Our members' opinion on ETOA communications and marketing messages.
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November 11, 2024
ETOA & NTC webinar | DACH Market
The DACH speaking markets are really important for so many destinations throughout Europe.
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November 5, 2024
GEM 2024 Industry Briefing | The Changing Face of Tourism
Download the slide decks from our 2024 GEM Industry Briefing on The Changing Face of Tourism.
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October 21, 2024
ETOA & Arival webinar | Key Trends in Experiences: The Outlook for Tours, Activities & Attractions in the UK & Ireland
Key Trends in Experiences: The Outlook for Tours, Activities & Attractions in the UK & Ireland
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October 8, 2024
WeTravel Travel Innovation Summit 2024
Watch the sessions at the 2024 Travel Innovation Summit, organised by ETOA members WeTravel. It is an exploration of the future of multi-day group travel. Dive into insightful keynote presentations and panel discussions, from untangling payment methods to crafting purpose-driven experiences to harnessing AI tools.
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October 4, 2024
ETOA & Mize Webinar | Future of Travel: Leveraging Fintech for Increased Profit
Are you ready to discover how fintech is transforming the travel industry?
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October 2, 2024
Lighthouse Webinar: A look at short-term rentals and hotel accommodation in European destinations
Short-term rentals have had a noticeable effect on capacity and destinations’ ability to manage it with full information. This webinar, presented by our new partner, Lighthouse LTD, will explore how these two distinct accommodation types impact European tourist destinations, and share some emerging trends.
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September 27, 2024
OECD Tourism Trends and Policies 2024
The 2024 edition of OECD's Tourism Trends and Policies report, setting out tourism trends and top policy priorities to promote sustainable development through tourism.
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September 27, 2024
City DNA – City Travel Report 2024
The tenth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues to increase while the hesitant “waiting to see what happens” segment has dropped to around 30% of the market.
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September 27, 2024
ACI Airport Industry Connectivity Report 2024
A comprehensive examination into the extent of connectivity on offer to passengers flying to, from and between airports in Europe, focussing on both direct and indirect connections and comparing the 2024 situation with both last year and a pre-pandemic benchmark from 2019.
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September 27, 2024
UN Tourism Barometer Sept 2024
The latest UN Tourism analysis has as its main headline that in the first seven months of 2024 international tourist arrivals recovered to 96% of the tally achieved in the same period of 2019.
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