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Archives: Research

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May 4, 2022

ETOA Insights Webinar | State of Play for the European Tourism Industry 2022

Ahead of ETOA's City Fair B2B networking event in June, we take stock of the big picture for European destinations. We are delighted to collaborate with our new partners at ForwardKeys for a data-driven look at where Europe is now in terms of bookings by source markets, and destinations heading towards a return to pre-pandemic visitor levels.
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May 4, 2022

ForwardKeys Presentation – State of Play for European Tourism 2022

The presentation to accompany the webinar with our data partner Forward Keys, covering the global outlook in 2002, changes in booking patterns, European recovery, impact of the war in Ukraine and forecasts for the remainder of 2022.
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May 3, 2022

ETOA Webinar | Climate action and tourism: turning plans into practice

Watch this practical discussion about the travel industry and climate action with a panel of experts on carbon reduction, sectoral advocacy and consultancy. They provide current insight into what organisations of all sizes can do, and talk through the challenges and opportunities as plans turn into action.
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April 29, 2022

ETOA Webinar | TOMS and German VAT

The German regulations on VAT for non-EU operators are due to be implemented on January 1st 2023. Intermediaries in such markets as the USA, UK and Japan will have to register, reclaim what input tax is recoverable and levy VAT on the price charged to the consumer. This change takes place at a time when the European Commission is looking at the application of VAT on tourism services.
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April 26, 2022

ETC and Atout France ‘Restarting Tourism for the Better: Performance of European Tourism Before, During and After Covid-19’

A report full of helpful insights, charts and tables that shines a light on how European tourism had been performing during the decade ahead of the pandemic, the dramatic impact that the crisis has had on the sector, and how prospects for recovery are shaping up.
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April 26, 2022

Expedia sustainable travel study

A report detailing findings from a survey of 11,000 consumers from around the world investigating attitudes towards sustainable travel, what motivates consumers to make sustainable choices and their (stated) willingness to pay more to make their travel decisions more sustainable.
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April 26, 2022

UNWTO Barometer March 2022

Latest edition of the UNWTO Tourism Barometer summarised by the line “tourism enjoys a strong start to 2022 while facing new uncertainties”. Data is presented showing the performance of different world regions in 2021 along with bespoke analysis that considers the likely impact of the conflict in Ukraine on international tourism.
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April 26, 2022

STR Insight Blog – Tourism outlook: A new spring in its step?

A short Insight Blog featuring commentary and charts from the latest STR consumer survey which took place in February. Overall findings are upbeat, suggesting that travel will be embraced as the threat from Covid-19 is perceived to further diminish.
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April 26, 2022

ETC Monitoring sentiment for domestic and intra-European travel Wave 11

The eleventh wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during March, the study found that three in four Europeans were intending to take a trip during the next six months.
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April 21, 2022

USTOA Webinar | Europe Update with ETOA & ETC

Tom Jenkins, CEO of ETOA and Eduardo Santander, CEO of ETC, represent respectively the public and private sectors in inbound tourism to Europe. They looked at what has happened, is happening and what might occur in the European tourism economy.
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April 20, 2022

Webinar | Supporting tourism’s recovery: destination and regional perspectives

CityDNA, ETOA and NECSTouR represent city destinations, the travel trade and regional governments’ tourism interests. Developing mutual benefit while securing a safe space for a vibrant visitor economy is our common concern.
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April 5, 2022

Mediterranean Insight Session | Part of VIVA 2022

As part of the VIVA 2022 workshop programme there was a 30 minute discussion from tourism insight experts.
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March 29, 2022

ETOA Webinar | Outlook for European leisure travel from Australia and NZ

As Europe finally welcomes back travellers from Australia and New Zealand, we take a look at how operators and their clients are planning for their return.
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March 24, 2022

Webinar | Rebuilding city tourism through product diversification

City tourism will regain strength in 2022 and due to built-up demand from global and European source markets many destinations expect 2019 volumes to be reached by 2023. In this webinar we discuss how dialogue between destinations and in-bound tour operators can support a healthy growth in city tourism.
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March 24, 2022

2022 Market Update: Nordic Networking Voyage

The slide deck from our Nordic Networking Voyage with our partners at the Nordic Tourism Collective. It gives a market update on prospects for 2022 in the Nordic and Baltic regions, as well as discussion of the human resourcing issues facing the industry.
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March 24, 2022

German VAT Update March 2022

Germany is proposing to levy a tax on operators selling German tourism product outside the EU. Presentation given to WTTC by ETOA CEO Tom Jenkins on the implications of this.
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March 23, 2022

Expert Webinar | Risky Business – Collective Redress in the Tourism Industry

On 23rd March ETOA, in collaboration with its partner ECTAA, delivered an expert webinar on collective redress through representative action (sometimes referred to as ‘class action’).
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March 14, 2022

ALVA UK Attractions Recovery Wave 11

The eleventh wave of a sentiment tracker looking at the views of the attractions-going population in the UK. Encouragingly the study finds that only 10% say that their anxiety is strong enough to deter them from visiting an indoor attraction, although a much larger minority remain wary about large crowds, especially in indoor settings.
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March 14, 2022

Origin Market Tourist Board Insights | USA

A summary of outbound insight and research published by Brand USA.
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March 14, 2022

Origin Market Tourist Board Insights | New Zealand

A summary of outbound insight and research published by Tourism New Zealand.
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March 14, 2022

Origin Market Tourist Board Insights | Japan

A summary of outbound insight and research published by Japan Tourism Research.
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March 14, 2022

Origin Market Tourist Board Insights | South Africa

A summary of outbound insight and research published by South Africa Tourism.
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March 14, 2022

Origin Market Tourist Board Insights | Canada

A summary of outbound insight and research published by Destination Canada.
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March 14, 2022

Origin Market Tourist Board Insights | Australia

A summary of outbound insight and research published by Tourism Australia.
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March 14, 2022

Tourist Board Insights | Sweden

A summary of insight and research published by Visit Sweden.
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March 14, 2022

Tourist Board Insights | Spain

A summary of insight and research published by Turespaña.
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March 14, 2022

Tourist Board Insights | Slovenia

A summary of insight and research published by the Slovenian Tourist Board.
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March 14, 2022

Tourist Board Insights | Scotland

A summary of insight and research published by Visit Scotland.
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March 14, 2022

Tourist Board Insights | Netherlands

A summary of insight and research published by the Netherlands Board of Tourism & Conventions.
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March 14, 2022

Tourist Board Insights | Malta

A summary of insight and research published by the Malta Tourism Authority.
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March 14, 2022

Tourist Board Insights | Lithuania

A summary of insight and research published by the Lithuanian State Department of Tourism.
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March 14, 2022

Tourist Board Insights | Ireland

A summary of insight and research published by Tourism Ireland and Fáilte Ireland.
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March 14, 2022

Tourist Board Insights | Germany

A summary of insight and research published by the German National Tourist Board.
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March 14, 2022

Tourist Board Insights | Flanders

A summary of insight and research published by Tourism Flanders.
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March 14, 2022

Tourist Board Insights | Finland

A summary of insight and research published by Visit Finland.
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March 14, 2022

Tourist Board Insights | Estonia

A summary of insight and research published by Visit Estonia.
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March 14, 2022

Tourist Board Insights | Croatia

A summary of insight and research published by the Croatian National Tourist Board.
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March 9, 2022

ETOA Webinar | Recovery in the Japanese market

In this session, guest panellists will discuss prospects for 2022, planning cycles and product development for their European products and tours.
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March 3, 2022

ETOA Travel Trade Masterclass | Asian demand

In this session, guest panellists will discuss prospects for 2022, planning cycles and product development for their European products and tours.
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March 1, 2022

SYTA discussion on the Youth Market

An update on the youth travel market between ETOA and SYTA, broadcast as part of ETM North America on 1 March 2022.
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March 1, 2022

CATO discussion on Canadian Market prospects

ETOA’s Tom Jenkins catches up with Brett Walker of CATO / Collette Vacations. Broadcast as part of ETM North America on 1st March 2022.
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March 1, 2022

ETOA Snapshot | North America Spotlight

Ten minute video session with Rachel Read and David Edwards on prospects for the North American market in 2022.
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February 24, 2022

Webinar ETOA | Prospettive sulla ripresa del turismo in Italia

E’ iniziato un nuovo anno ed è tempo di fare il punto sul 2021 e volgere gli occhi e le speranze al 2022. Quali lezioni possiamo imparare dall’anno appena trascorso e quali sono gli elementi che ci permetteranno di aiutarti a raggiungere i tuoi obiettivi entro il 2022?
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February 22, 2022

Expedia Traveller Value Index 2022 Outlook

Based on the views of 5,500 respondents the report claims that people value travel and personal time more than ever and that four-in-five are planning at least one leisure trip in 2022, with flexibility still a top consideration for many travellers
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February 22, 2022

STR Webinar COVID-19 impact on Europe hotel performance Feb 22

The first STR webinar of 2022 to focus on how Europe’s hotel sector is performing takes a resolutely upbeat stance with domestic demand in 2022 forecast to exceed that of 2019, while international travel will recover more slowly.
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February 22, 2022

Expedia Travel Recovery Trend Report Q4 2021

The latest Expedia Trends Report finds that during 2021 searches increased 70% compared with 2020 and that city destinations are starting to regain ground. Searches are moving to a slightly longer time horizon indicating increased traveller confidence.
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February 22, 2022

ETC Long haul travel sentiment barometer 1/2022

In a number of countries there is a growing sense that Europe could be a destination to visit later in 2022, but perhaps not during the early part of the year. Sentiment is more positive in the Americas than in Asia, with those in Japan and China the least likely to be on the cusp of cementing foreign travel plans.
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February 22, 2022

ETC Trends and Prospects Q4 2021

A comprehensive look at recent trends and near-term prospects for European tourism which finds that Europe welcomed an estimated 62% fewer arrivals in 2021 than in 2019. Domestic travel is expected to exceed pre-pandemic levels in 2022 but international tourism is not expected to do so until 2024.
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February 22, 2022

ETC Monitoring sentiment for domestic and intra-European travel Wave 10

The tenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during late December the study found travel intentions to have dipped, with fewer having made a definite booking, largely as a result of heightened uncertainty brought about by the emergence of the Omicron variant.
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February 17, 2022

ETOA Webinar | Mediterranean product and demand

In this free webinar we explore product development and diversification in the Mediterranean region and current demand from global source markets. Expert panellists will share insights about evolving travel trends and business needs and we will discuss prospects for 2022, planning cycles and product development for the region.
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