March 7, 2025
Arival’s Global Operator Landscape: The State of Experiences (3rd Ed. 2024)
Arival’s annual in-depth study of the global operator industry is a detailed look at travel’s third-largest sector: experiences. Based on a survey of more than 7,000 operators worldwide, the report provides a comprehensive view of the state and structure of the tour, activity and attraction marketplace. This report covers key trends in market structure and firmographics, sales and distribution, technology and product development.
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March 7, 2025
Arival: How Affluent US Millennials Are Changing Travel Planning
The latest report from our partners at Arival on affluent experiences travellers from the USA: Who they are, what they want, and why they’re so important to operators and sellers of tours, activities & attractions.
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March 7, 2025
Arival: 5 Ways to Attract the US LGBTQ+ Experiences Traveller
LGBTQ+ travellers from the USA spend and do more on vacation, but they also expect a little more. Five essential insights from our partners at Arival on how to attract this lucrative market.
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March 4, 2025
WeTravel – Travel Trends Report 2025
The third annual stocktake courtesy of WeTravel based on the findings from their survey of multi-day group travel operators from across various tourism sectors.
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March 4, 2025
UN Tourism Barometer January 2025
In its first analysis of the year UNWTO find that in 2024 international tourism recovered to 99% of its pre-pandemic levels. The agency forecast that international tourism arrivals will grow by between 3% and 5% in 2025.
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March 4, 2025
ETC Long haul travel sentiment barometer 1/2025
Travel sentiment towards Europe is somewhat less positive for the year ahead than had been the case twelve months ago, with this especially apparent when thinking about travel in the first four months of 2025
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March 4, 2025
ETC Trends and Prospects Q4 2024
A detailed review of the latest trends and near-term prospects for European tourism that notes the preference for value-driven experiences among consumers who are also seeking out off-season travel and destinations perceived as “affordable”.
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February 11, 2025
Nordic Trend Tracker February 2025
Report from our partners at the Nordic Tourism Collective tracking 2024 trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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January 21, 2025
Accor Report: European Travel 2025 – Balancing Growth and Impact
Based on an extensive survey of Europeans planning to travel in 2025 the report suggests that holidays remain a priority despite cost pressures, and that many say they will tweak their plans in response to concerns about both climate change and overtourism.
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January 19, 2025
Data Appeal Report: Five Megatrends Reshaping International Tourism in 2025
A comprehensive look from Data Appeal at five key trends that will shape the 2025 travel landscape: sustainability, AI, personalisation, travel experience and resilience.
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December 17, 2024
Dragon Trail Report: Chinese Traveller Sentiment
A Dragon Trail Research report detailing findings from a survey of Chinese travellers covering their motivations, travel behaviours and booking preferences.
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December 17, 2024
Dragon Trail Report: Chinese Outbound Travel Trade Survey
A Dragon Trail Research report showcasing findings from a survey of outbound travel trade in China that is aimed at helping destinations better market their offerings to potential visitors from the fast-recovering Chinese market.
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December 16, 2024
Amadeus Report: Travel Trends 2025
A report that takes different chunks of the travel sector and describes a potential trend to be on the lookout for in 2025, whether that’s the re-emergence of Asia as a source market, enhanced personalisation when flying or unique hotels, plus trends relating to behaviour including a craving for real life connections and to recreate holiday experiences of the past.
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December 16, 2024
UN Tourism Barometer December 2024
The latest UN Tourism analysis reckons that at the global level international tourism will have fully recovered to its pre-pandemic levels in terms of arrivals by the end of 2024.
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November 28, 2024
Mabrian Report | India Market Insights: Inbound and Outbound
A report from our data partners at Mabrian that covers inbound to India and outbound tourism from India to Europe, looking at the destinations and experiences that resonate with visitors from India.
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November 28, 2024
UN Tourism International Highlights 2024
A comprehensive round-up of international tourism in each year between 2020 and 2023 which assesses the economic impact of the pandemic on the sector, tracking the precipitous decline of 2020 through to the strong rebound in the most recent two years.
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November 28, 2024
ETC Long haul travel sentiment barometer 3/2024
Travel sentiment towards Europe has seen a dip compared with a year ago, including among those in the USA. Rising costs and an appetite to visit other areas are key motivators for travelling long-haul, but to a region other than Europe.
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November 28, 2024
ETC Trends and Prospects Q3 2024
A detailed review of the latest trends and near-term prospects for European tourism highlighting that despite economic challenges people continue to prioritise travel and tourism.
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September 27, 2024
ACI Airport Industry Connectivity Report 2024
A comprehensive examination into the extent of connectivity on offer to passengers flying to, from and between airports in Europe, focussing on both direct and indirect connections and comparing the 2024 situation with both last year and a pre-pandemic benchmark from 2019.
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September 27, 2024
UN Tourism Barometer Sept 2024
The latest UN Tourism analysis has as its main headline that in the first seven months of 2024 international tourist arrivals recovered to 96% of the tally achieved in the same period of 2019.
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September 27, 2024
ETC Trends and Prospects Q2 2024
A detailed review of the latest trends and near-term prospects for European tourism which reveals that thus far in 2024 international arrivals in Europe are 6% ahead of the equivalent period back in 2019. Despite a promising outlook various challenges such as overcrowded destinations and extreme weather events are highlighted.
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July 11, 2024
ETC Long haul travel sentiment barometer 2/2024
Latest wave of research from our partners at ETC. Cost and safety concerns remain key barriers to potential long-haul visitors, while culture and heritage remain the key motivators for a visit.
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June 17, 2024
UN Tourism Barometer May 2024
The latest UN Tourism analysis indicates that in the first quarter of 2024 the number of international overnight trips reached 97% of its pre-pandemic level, while focussing solely on Europe arrivals were in fact fractionally up on the same period of 2019.
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May 20, 2024
ETC Trends and Prospects Q1 2024
A detailed review of the latest trends and near-term prospects for European tourism, a key finding of which is that international tourism to Europe will have returned to 2019 volumes by the end of 2024, with visitors to Europe spending €742.8bn, 14.3% up on 2023 in nominal terms.
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April 9, 2024
Destinations Exchange Europe 2024
The complete slide deck from Destinations Exchange Europe 2024.
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March 26, 2024
ETOA Webinar | Outbound Indian Market – Trends and Prospects
ETOA has recently launched a campaign focussed on the Indian outbound market, having taken a stand at OTM Mumbai.
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March 19, 2024
ETOA Webinar | Guiding Regulations in Italy
This ETOA member-only webinar is focused on the legal and practical implications of Italy’s new guiding regulations.
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March 15, 2024
WeTravel – Travel Trends Report 2024
WeTravel report provides insights into this year's bookings and payments trends based on data collected from a survey of over 600 travel businesses.
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March 15, 2024
Travel Weekly Insight Report March 2024
A report based on analysis and UK consumer research that looks at the market outlook, what can be gleaned from the latest consumer research, the issue of climate change and sustainability along with a discussion relating to AI and technology.
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March 15, 2024
ETC Trends and Prospects Q4 2023
A detailed review of the latest trends and near-term prospects for European tourism, indicating that last year international arrivals in Europe came within 2% of their 2019 tally, and with two out of three European nations now at or close to pre-pandemic volumes.
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March 14, 2024
ETOA Webinar | Chinese demand
The Chinese market is coming back to Europe after some uncertain years. Is Europe ready and competitive? We explore what Chinese travellers are looking for and how European suppliers and destinations can welcome this important source market.
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February 28, 2024
ETOA Industry Day Brussels February 2024
The complete slide deck from our Industry Day in Brussels in February 2024.
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February 13, 2024
Nordic Trend Tracker January 2024
Report from our partners at the Nordic Tourism Collective tracking trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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February 13, 2024
ETC Long haul travel sentiment barometer 1/2024
An insight into how those in key long-haul source markets for Europe are feeling about travelling long-haul during 2024, revealing that the appetite to visit is broadly similar to last year, but high travel costs continue to be a leading barrier.
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February 13, 2024
UNWTO Barometer January 2024
The latest UNWTO analysis indicates that in 2023 the number of international overnight trips reached 88% of its pre-pandemic level. Looking ahead to 2024 international tourism is expected to exceed 2019 volumes by around 2%.
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December 20, 2023
UNWTO Barometer November 2023
The latest UNWTO analysis confirms that in the first nine months of this year the volume of international tourism recovered to 87% of its pre-pandemic equivalent, with Europe doing rather better at 94% of its 2019 tally.
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November 21, 2023
ETOA Webinar | Asia market update for ETM workshop
Asia market update webinar ahead of ETM Asia & Pacific
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November 13, 2023
ETC Trends and Prospects Q3 2023
A detailed review of the latest trends and near-term prospects for European tourism which finds that international tourism in Europe has proven to be resilient during the early months of 2023, but with notable variations when looking at the performance of individual destinations.
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November 13, 2023
ETC Long haul travel sentiment barometer 3/2023
An insight into how those in key long-haul source markets for Europe are feeling with regard to travelling long-haul during the final four months of 2023.
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November 2, 2023
ETOA Industry Briefing November 2023
The complete slide deck from our Industry Briefing in November 2023.
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September 29, 2023
Data Appeal Top Summer Travel Destinations 2023
The analysis presented here draws on a proprietary analysis of online reviews to assess sentiment towards leading Mediterranean destinations over the peak summer months of this year, broadly finding that sentiment has improved compared with last summer.
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September 29, 2023
UNWTO Tourism Highlights 2023
A comprehensive round-up of international tourism in each year between 2020 and 2022 which assesses the economic impact of the pandemic on the sector, tracking the precipitous decline of 2020 through to the strong rebound of last year.
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September 29, 2023
UNWTO Barometer September 2023
The latest UNWTO analysis paints a broadly positive picture for how 2023 has evolved with an increasing number of destinations seeing international arrivals approaching the levels seen in 2019, with a handful actually exceeding this tally. A note of caution is struck in relation to the economic wellbeing of potential tourists as we head towards 2024.
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September 29, 2023
Expedia Traveller Insights Report Q3 2023
The latest Expedia Trends Report once again paints a largely positive picture that suggests traveller behaviour is swiftly returning to seasonal norms in terms of search lead-times, and with long-haul travel once again back on the agenda for many.
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August 17, 2023
Tootbus Study: Attitudes to Sustainable City Breaks 2023
A study from ETOA member, Tootbus, asking travellers in France, Belgium and the UK what type of city break they prefer, their perceptions of sustainable city breaks and the impact of inflation on these perceptions.
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August 17, 2023
Expedia – The Path to Purchase: uncovering how travellers plan and book online
A highly valuable piece of research detailing the ways in which travellers are inspired, how they research and how they book. In addition to the report standalone snapshots exist for those wishing to dig deeper into the findings for a specific origin market.
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July 18, 2023
ETC Trends and Prospects Q2 2023
A detailed review of the latest trends and near-term prospects for European tourism that suggests that many destinations across Europe look set for a strong summer performance despite the ongoing cost-of-living headwinds.
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July 5, 2023
ETOA Webinar | Origin market insight: Asia
In this webinar Tom Jenkins and our expert panel will explore the current status of the Asian outbound markets to Europe
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June 22, 2023
ETOA Insights Webinar | ForwardKeys Most Popular Cities Report: Will this be the last super summer?
The latest report from our partners at ForwardKeys on the most popular city destinations for summer 2023.
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May 23, 2023
Student Universe: The State of Student and Youth Travel in 2023
A report based on a survey of students from around the world as well as interviews with travel industry experts. In addition to sharing a plethora of statistics related to the youth and student travel industry the report highlights the three core pillars of travel for this segment; education, vocation, and leisure.
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