August 5, 2026
Middle East Crisis: Impact on Buyers of European Tourism Services | August 2026
End of July, ETOA conducted a new survey to Tour Operators’ and DMCs businesses for inbound tourism to Europe, to continue assessing the impact of the ongoing Middle East crisis.
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August 5, 2026
Middle East Crisis: Impact on European Suppliers and Destinations | August 2026
End of July, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
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August 3, 2026
Showcase: Outbound China 2026 | Chinese Social Media Masterclass and Closing Session
The final session of the series combines a focused masterclass on Chinese social media with a wrap-up of key insights from Showcase Outbound China 2026.
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August 3, 2026
Showcase: Outbound China 2026 | The Chinese Luxury FIT Traveller | Expectations, Evolution and Europe’s Competitive Position
In this discussion, China market expert Rossella Pfundt explores the evolving Chinese luxury FIT market and the distinct traveller profiles shaping outbound demand to Europe.
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August 3, 2026
Showcase: Outbound China 2026 | The Chinese Group Traveller | Market Demand and Product Needs
Building on the FIT profile, this webinar focuses on the Chinese group traveller and the continued importance of organised travel to Europe.
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August 3, 2026
Showcase: Outbound China 2026 | The Chinese FIT Traveller: Market Demand and Product Needs
This session examines the Chinese FIT market, a fast-growing and influential segment within outbound travel to Europe.
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August 3, 2026
Showcase: Outbound China 2026 | Doing Business in China: Distribution Pathways
This webinar explores the complex and evolving distribution landscape, with expert panellists discussing key pathways to market, including tour operators, OTAs, DMCs, digital platforms and emerging models.
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August 3, 2026
Showcase: Outbound China 2026 | Case Study Session – Sharing Good Practice
This practical, insight-led session focuses on real-world examples of successful engagement with the Chinese outbound market.
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August 3, 2026
Showcase: Outbound China 2026 | How Europe Can Compete for the Chinese Market
Building on the market overview, this session focuses on Europe’s competitive positioning within the Chinese outbound landscape.
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August 3, 2026
Welcome to Showcase: Outbound China 2026
This opening session kicks-off the month, as our resident tourism statistics expert, David Edwards, will present an introduction to data and trends in the Chinese outbound market.
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August 3, 2026
Showcase: Outbound China Handbook 2026
Following the first edition of Showcase: Outbound China 2026, we are delighted to share the China Handbook 2026, sharing insights and practical takeaways.
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July 13, 2026
Middle East Crisis: Impact on European Suppliers and Destinations | July 2026
End of June, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
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July 13, 2026
Middle East Crisis: Impact on Buyers of European Tourism Services | July 2026
Findings from our impact survey from July 2026 assessing the crisis’ impact on Tour Operators’ and DMCs businesses for inbound tourism to Europe.
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July 7, 2026
Session Summaries | India Origin Market Interest Group
A summary of discussion points and takeaways from our India Origin Market Interest Groups
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June 24, 2026
Session Summaries | China Origin Market Interest Group
A summary of discussion points and takeaways from our China Origin Market Interest Groups in 2025.
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June 23, 2026
Middle East Crisis: Impact on Buyers of European Tourism Services | June 2026
In May 2026, ETOA conducted a survey of its tour operator members to assess the impact of the ongoing Middle East crisis on European tourism businesses.
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June 23, 2026
Middle East Crisis: Impact on European Suppliers and Destinations | June 2026
End of May, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
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June 17, 2026
UN Tourism Barometer May 2026
The first Barometer to be published after the outbreak of conflict in the Middle East unsurprisingly notes growing uncertainty facing the sector, but nonetheless reports that international tourism grew at a rate of 2% in the first quarter of this year.
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June 1, 2026
Showcase: Outbound North America 2026 | Closing session
Wrapping up the inaugural Showcase: North America Outbound, where we bring together learning and output from our insight sessions, B2B workshops and meetings.
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June 1, 2026
Showcase: Outbound North America 2026 | The end of easy growth? US Outbound travel explored
This final session of the Showcase takes a wide-ranging look at the US outbound travel market at a time of economic and geo-political uncertainty, demographic change and shifting traveller priorities.
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June 1, 2026
Showcase: Outbound North America 2026 | Focus on the Mexican Traveller
Building on our two previous market comparisons, panellists outline the profile of the Mexican traveller, including socio-economic segments, travel motivations and preferred European destinations.
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June 1, 2026
Showcase: Outbound North America 2026 | Focus on the Canadian Traveller
This session turns attention to the Canadian outbound traveller, highlighting both similarities and important distinctions from the US market.
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June 1, 2026
Showcase: Outbound North America 2026 | Focus on the US Traveller
This session dives into the largest and most influential outbound market in North America: the United States.
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June 1, 2026
Showcase: Outbound North America 2026 | The Function of Travel Advisors in the North American market
Our panel explains how advisors operate in the US, Canada and Mexico, including business models, host agencies, consortia and specialisation trends.
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June 1, 2026
Showcase: Outbound North America 2026 | How Europe can compete for the North American market
This session explores Europe’s competitive position in the North American outbound landscape.
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June 1, 2026
Welcome to Showcase: Outbound North America 2026
This opening session kicks-off the month, as our resident tourism statistics expert, David Edwards, will present an introduction to data and trends in the North American outbound market.
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June 1, 2026
Showcase: Outbound North America Handbook 2026
Following the first edition of Showcase: Outbound North America 2026, we are delighted to share the North America Handbook 2026, sharing insights and practical takeaways.
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May 18, 2026
Dragon Trail Research White Paper: Luxury Travel Trends
A Dragon Trail Research White Paper that takes an in-depth look at the Chinese High Net Worth Individual travel market courtesy of research undertaken among HNWIs but also analysis and opinion shared by leading industry players. A key conclusion is that this market segment very much prioritises international travel over other forms of expenditure.
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May 18, 2026
Dragon Trail Report: The Value of Travel in a Changing World
A Dragon Trail Research report based on a study of Chinese traveller sentiment that finds outbound travel intentions have softened compared with a year ago, although remains up on levels from 2024. Relaxation and leisure, tasting exotic cuisine and enjoying natural scenery are some of the leading motivations for upcoming outbound trips.
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May 18, 2026
UN Tourism International Tourism Highlights 2025
The latest in the long-running series of “Highlights” reports from UN Tourism, which while full of useful facts and figures it is important to note that the data relates to 2024, and as such provides a valuable glimpse into the past rather than shining a light on the present.
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May 18, 2026
ETC Trends and Prospects Q1 2026
The first of the quarterly reports from ETC for 2026 looks back at Europe’s performance during full-year 2025 and how the early, rather turbulent, few months of 2026 have been shaping up, with an estimate that were the conflict in the Middle East to have ended by late April 4% of Europe’s international visitor nights are at risk in 2026.
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May 12, 2026
Middle East Crisis: Impact on European Tourism Businesses
In May 2026, ETOA conducted a survey of its tour operator members to assess the impact of the ongoing Middle East crisis on European tourism businesses.
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May 1, 2026
Showcase: Outbound India Handbook 2026
Following the first edition of Showcase: Outbound India 2026, we are delighted to share the India Handbook 2026, sharing insights and practical takeaways.
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May 1, 2026
Showcase: Outbound India | Breaking into India: Case studies by suppliers & destinations
In this session we hear from a selection of ETOA members who are successfully working with the Indian outbound market.
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May 1, 2026
Showcase: Outbound India | Rethinking Assumptions & Understanding Demand
This session seeks to challenge misconceptions about the Indian outbound travel market.
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May 1, 2026
Showcase: Outbound India | MICE Opportunities: Indian Outbound Business to Europe
In this session, we explore the latest trends, behaviours, and opportunities driving MICE travel from India to Europe.
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May 1, 2026
Showcase: Outbound India | From India to Europe: The Evolving Demand & Product Landscape
Watch this insightful session where industry experts from key operators unpack the latest trends shaping Indian travel to Europe.
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May 1, 2026
Showcase: Outbound India | Entry into the Indian market: Mapping effective distribution channels
This session offers a comprehensive and up-to-date overview of the Indian outbound travel market, with a focus on identifying and navigating key distribution channels.
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May 1, 2026
Showcase: Outbound India | Visas for the Indian Visitor | Rhetoric vs. Reality
In this session we present our findings from our 2025 India Visa survey. Together with our expert panellists we discuss the results.
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May 1, 2026
Showcase: Outbound India | Lessons learned
Wrapping up the inaugural Showcase: India Outbound, we summarised learning and output from our insight sessions, B2B workshops and meetings.
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April 30, 2026
Session Summaries | North American Market Interest Group
A summary of discussion points and takeaways from our North America Origin Market Interest Groups.
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April 30, 2026
ETOA Webinar | Understanding the Japanese Traveller in Europe
This webinar investigates how the market looks in 2026 and what the prospects are. It also defines what Japanese visitors require, when they travel and where they are interested in going.
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February 16, 2026
VisitBritain Report: Economic Value of Tourism in the United Kingdom January 2026
A study that suggests that if we allow for the direct, indirect and induced impacts of tourism, then the tourism sector was worth £206bn to the UK economy in 2024, or 7% of GDP. Forecasts included in the report suggest that annual international arrivals could jump by 14 million by 2035.
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February 16, 2026
ETC Long haul travel sentiment barometer 1/2026
Travel sentiment towards Europe appears to have weakened compared with a year ago, although what remains constant is the importance of seeking out value, and the appeal of Europe’s culture and heritage offer.
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January 23, 2026
ETOA Webinar | North America to Europe: Transatlantic Tourism Trends
In this webinar we will discuss how North America has been leading the post-pandemic recovery for inbound tourism in Europe. Although this growth faltered in 2025, early reports from tour operators points to continued, robust demand.
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January 22, 2026
Data Appeal: 7 Megatrends reshaping international tourism in 2026
A look ahead to some of the themes that may shape international travel in the next twelve months courtesy of assessing a wide array of industry stakeholder musings. Insights regarding both consumer demand and the management of destinations are included.
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January 22, 2026
UN Tourism Barometer January 2026
Provisional data indicates that international tourism expanded by 4% in 2025, and while the report strikes an optimistic tone for 2026 the challenges of inflation in tourism services and geopolitical uncertainty are noted.
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January 20, 2026
Session Summaries | Japan Origin Market Interest Group
A summary of discussion points and takeaways from our Japan Origin Market Interest Groups.
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January 13, 2026
ETOA Webinar | China Outbound: Prospects for 2026-2027
Watch this webinar as we explore the key challenges and trends of the China market, which had become a mainstay of Europe’s inbound tourism market, has experienced an uneven recovery following the COVID years. This unevenness is particularly evident in the geographic spread of demand.
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December 8, 2025
UN Tourism 50 Years of Tourism December 2025
This report utilises data to celebrate a milestone in the UN Tourism’s history, namely its 50th anniversary. Many of the stats appear in other reports, but this report provides a helpful way to appreciate the scale of change and growth in international tourism in recent decades.
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